The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its “organic fan-centric page without a corporate feel”. Here are the top 10:
1. Coca-Cola: 3,996,163 fans
2. Starbucks: 5,034,578 fans
3. Disney: 2,119,773 fans
4. Victoria’s Secret: 2,151,895 fans
5. iTunes: 2,236,306 fans
6. Vitaminwater: 1,087,153 fans
7. YouTube: 3,733,242 fans
8. Chick-fil-A: 1,221,064 fans
9. Red Bull: 1,623,102 fans
10. T.G.I. Friday’s: 974,192 fans
Swedish fashion retailer H&M; is at number 24 (1,341,742 fans). The motivation for the ranking: “The High fan interaction. The fashion retailer has had success in generating tens of thousands of responses with polls.”
It is also interesting to find the U.S. retailer Target on #43. Target took some heat in early 2008, when a PR representative responded to a blogger request like this:
“Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets.
This practice is in place to allow us to focus on publications that reach our core guest.”
It seems that Target indeed learned from that incident.