Vote for Media Culpa as Best Swedish Media Blog

The good people over at Daytona have come up with a new blog award for blogs about PR, advertising, media and internet. The award is aptly called YABA – Yet Another Blog Award. And since this blog has been nominated to Best Swedish Media Blog, today I kindly ask for your support.

Please go to this page and under the “media” section, Media Culpa is listed as one of ten blogs to vote for. Cast your vote and add your email address for verification. You will get an email with a link. Click, verify, done.

The competition in the media category is really stiff, with several other brilliant blogs. I would be ever so grateful for your help.

UPDATE: Now there is a yellow widget in the right sidebar of this blog. Just click on the button to vote.

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My 10 thoughts about Dagens Media’s digital site

Dagens Media is one of two major Swedish trade publications in Sweden about media and marketing (the other one being Resumé). Back in 2004 I sent a quick email to then editor in chief Rolf van den Brink which resulted in (probably) the first Swedish article about blogging from a marketing perspective. It was an interview with me, Mark Comerford and Tove Lifvendahl. Digital communications has now become such an integral part of the communications toolbox that Dagens Media today launched a separate website and a newsletter called DIG, about digital marketing. A blog called Digmar apparently has been around for a few months as well.

The initiative doesn’t at all take advantage of any of the ditigal tools that are available today. Dagens Media is asking for input, so here comes my initial thoughts.

1. Great idea. The more that is written about social media and the like, in traditional channels, the easier it will be for us to get the laggards onboard with digital initiatives. So even though a newsletter sounds so 1996, it might be just what is needed to reach the not already convinced.
2. The site will be exclusive for paid subsribers. I think that is the wrong way to go. This is the kind of content that needs to get legs and spread across the net. A few provocative thoughts here, a link bait there, and suddenly you will have half the Swedish blogosphere buzzing about your articles and giving you nice inlinks.
3. Comment number 2 leads into the social tools that should be added, the first one should be RSS. No news site should be launched in 2009 without RSS feeds. Since I realize that the paper needs to create some revenues somewhere, the feeds could be published as partial feeds so that readers need to go to the site to read the content. Not the way I prefer to consume feeds, but often a necessary step for most news sites.
4. Social bookmarking tools. Make it easy for readers to spread the word.
5. Google Friend Connect. Although I haven’t seen the effects of Friend Connect, it might be a good way to turn the site more into a community. Or Facebook Connect.
6. Wiki. Why not? There are tons of information that could be useful to store in a wiki: case studies, links, dictionaries, resources etc. One fresh example: the new list of Swedes on Twitter. These initiatives are starting all over the place. If Dagens Media are a tad bit creative, they can host all that information on the site.
7. Twitter and Jaiku. Join the conversation. We want to see the reporters on Twitter and Jaiku. And read their tweets on the site.
8. While you are at it, go for the whole enchilada – lifestreaming. We want to see your delicious links, your shared items in Google Reader – all of it. In other words: dogfooding.
9. Twingly. Show blog links. Give something back to stimulate blog linking.
10. Ning. Build a community with Ning. Jerry Silfwer created a PR community that quickly drew 300+ members. You could easily do something similar.

I am sure I can come up with more ideas, but now I need a cup of tea, so that’s all for now. Other ideas?

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Has Twitter reached a tipping point in Sweden?

I don’t know to what extent the use of Twitter during the Mumbai attacks has had an impact, but suddenly we can see a surge in the number of new Twitter users from Sweden. And not just individuals. Organizations are also joining. Today the staff behind the editorial pages of Svenska Dagbladet started an account at http://twitter.com/SvDledare, claiming to be the first Swedish media outlet on Twitter. Sydsvenskan has been on Twitter a while but only publishes a feed of links to articles. No conversation at all there.

Political parties are now also joining Twitter en masse.
– The Social Democrats can be found at http://twitter.com/socialdemokrat.
– The Left Party: http://twitter.com/vansterpartiet.
– The Green Party: http://twitter.com/Miljopartiet.
– The Centre Party is at http://twitter.com/Centerpartiet and its youth division CUF at http://twitter.com/cuf.
– The Moderate Party has protected updates and no followers: http://twitter.com/Moderaterna.
– The Liberals also have an inactive account: http://twitter.com/folkpartiet.

It’s still early days, but the opposition is ahead of the ruling parties.

Initiatives like this list of Swedish Twitter users and a hashtag for Swedes on Twitter (#svpt) will help grow the network quite rapidly. And my prediction is that by the time we move into election campaigning in 2010, Twitter will be a much more important micro blogging platform than Jaiku, due to the ease of use. The ability to easily re-tweet messages also makes Twitter far more viral than Jaiku, although I find it way easier to have meaningful conversations on Jaiku, it simply doesn’t scale the way that Twitter does.

Footnote: I am @kullin on Twitter.

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Fired blogger gets 32 months salary plus damages

A man that has been employed at the Swedish Migration Board since the 1980s has been fired for running a outspoken blog about the conflict between Israel and Palestine. The pro-Israeli blog was started by Lennart Eriksson in 2003 and didn’t initially cause much trouble for the blogger, other than that his boss at the time required that he removed a link to the Migration Board from the blog.

But when Eriksson got a new boss in 2007, things changed. The new boss didn’t think that his one-sided support for Israel was compatible with his position as head of a group that handles asylum applications (since the conflict was creating many asylum seekers). So Eriksson was transferred to a lower position, which the District Court of Mölndal later decided equates to a termination of employment. The Court also stated that the grounds for this termination were illegal and that Eriksson had the right to get his old job back.

But the Migration Board refused to accept the verdict of the court and used a paragraph in the law for the protection of employment, which states that the employer can choose to terminate an employment but instead have to pay damages. This meant that the Migration Board had to pay Eriksson’s salary for 32 months plus damages, which totalled 1.3 million SEK, or 165,000 USD.

Some bloggers are now calling this a threat against the freedom of speech in Sweden, but I’m not entirely sure that’s the right conclusion. In fact, the District Court already stated that the transfer of Eriksson to a lower position was illegal, based on the grounds stated in the case. In other words, it was wrong for the Migration Board to relocate Eriksson for the views he expressed in his blog. So the protection of freedom of speech stands firm in my view. The open question is whether an employer should have the right to “buy its way” out of a conflict with an employee or not, especially when it comes to reasons such as political views. I don’t have a clear answer to that question.

The Migration Board clearly comes out as the bad guy here, no matter what you think of the case. This is classic big vs small, but since it involves an outspoken blogger it is more like big vs small on steroids. Eriksson is already coming out as some sort of martyr on the blog/news site Newsmill and will probably have a lot of support from the blogosphere. My guess is that the Migration Board will be fairly silent and hope this thing blows over, but a more proactive strategy could be worth considering.

A good post in Swedish about the matter can be found at MinaModerataKarameller.

Another intersting story broke yesterday about a guy who went to a chiropractor but was dissatisfied and wrote a negative review online. He might now be facing a lawsuit. More on that story here.

Footnote: The blog can be found at www.lennarteriksson.se/blog (that’s right, no link love from me).

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Lothar Matthäus and the gallery of wives

Slightly silly and somewhat off topic, but still. Back in 2005 I blogged about the personal website of German football legend Lothar Matthäus. Back then, his website included a wide range of information, for example a gallery of current and previous wives/girlfriends. What caught my eye that time was that the layout of the gallery was a bit unfortunate, almost implying there’s room for one more wife.

Now it seems that my prediction wasn’t all that bad, because Lothar has tied the knot a fourth time (not with any of the women in the gallery above). Congratulations to the happy couple. This time the Lothar und die Liebe gallery just contains the current wife, Liliana. Maybe this time until death them do part?

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Phishing on Twitter

The Twitter community apparently has become so mainstream that it is now interesting for phishing attacks. The last few days there have been reports about several fraudulent messages directed to Twitter users. Users have received direct messages or email notifications of direct messages via Twitter saying something like, “hey! check out this funny blog about you…” or “hey, i found a website with your pic on it…”. See screendump here. Another message is about winning a free iPhone. The scams are designed to make you sign in to your Twitter account on a fake site, so that the crooks can get hold of your login and password.

Twitter posted a warning on the site, but if you’re like me and mostly use Twitter through third-party services like TweetDeck, then you wouldn’t see that note. Fortunately these things spread like wildfire through the community so it doesn’t take long before someone tweets or re-tweets the message.

It might seem sad, but it would probably be wise to keep an eye on the #phishing hash tag in the future. And have a healthy dose of suspicion against messages, services or sites that you’re not entirely sure are the real thing. Will the real Twitter please stand up…

phishing twitter

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