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On the Eurovision.tv page, each of the participants in the Eurovision Song Contest is presented with videos, images and more. Readers can share each participant’s page on social networks such as Facebook. In an attempt to predict the outcome of the first semi-final I have looked at how many times each country page has been shared [...]
By kullin
– May 22, 2012
Tonight is the first semi-final of the Eurovision Song Contest 2012 in Baku, Azerbaijan. The contest is sure to spark an enormous amount of acitivity in social media and below you can find an extensive list of official Twitter, YouTube, Facebook, MySpace accounts and more. This list is even more complete than the links on [...]
By kullin
– May 22, 2012
Here are a few interesting stories about Twitter that I’d like to share with you: The Teen, The Tweet, And The Governor: The story about what happens when a teenager tells a governor “#heblowsalot” on Twitter. The governor’s office reacted and the girl’s school demanded that she’d write a letter of apology, which she refused. A [...]
By kullin
– November 29, 2011
There have been some problems with the new Delicious site after it was relaunched the other week. One thing I discovered today is that when you use the Delicious bookmarklet to save links, it automatically saves all links as soon as you click the bookmarklet, i.e. as soon as the pop-up window opens. Take a [...]
By kullin
– October 7, 2011
Social bookmarking site Delicious was recently bought by AVOS, a company owned by YouTube founders Chad Hurley and Steve Chen. A new version of Delicious was launched a few days ago and it includes a new sleek design and new features such as the ability to create “stacks”, a form of curated bundle of links within any [...]
By kullin
– October 4, 2011
The Ignite Social Media Blog tracks the most popular branded pages on Facebook. In the September update, two Swedish brands are ranked among the top 50 pages. With 8.3 million “fans”, H&M moves up one spot to #32 and Sony Ericsson stays at #50 (with 5.7 million). Top 10 branded Facebook pages (Sept 2011): Facebook YouTube [...]
By kullin
– October 3, 2011
A new marketing campaign from Ikea in Australia pays tribute to Mel Gibson’s film Braveheart. The tv commercial labelled “Have A Gö” has the pay-off “Fight boring”. Via Mumbrella.
By kullin
– August 15, 2011
Maybe I’m old fashioned, but if I was considering doing something illegal, I’d probably not choose a situation where there were thousands of cameras around. Then again, I’ve never been in a riot. As you’ve probably already heard, there were riots in Vancouver this week after the city’s hockey team Vancouver Canucks lost the Stanley [...]
By kullin
– June 19, 2011
Manchester United’s manager Sir Alex Ferguson recently hinted that his players may be banned from using Twitter. Tonight his club will face FC Barcelona in the UEFA Champions League final on Wembley in London. This game between two of the world’s most popular football teams is predicted to be one of the best finals in [...]
By kullin
– May 28, 2011
Do you remember how Porsche tagged one of their cars with the names of each one of their one million fans on Facebook? Well, the airline KLM is pulling a similar stunt now and I love it. With the Facebook application Tile Yourself (http://apps.facebook.com/tileyourself/) you can create a digital tile in the style of traditional [...]
By kullin
– May 5, 2011
When Porsche reached one million fans on its Facebook page, the German sports car brand decided to celebrate the occasion by thanking its fans, each and every one of them. This video shows how a Porsche 911 GT3 R hybrid race car gets tagged with the names of one million Facebook fans and you can [...]
By kullin
– February 15, 2011
Twitter is one of the most popular and fastest growing social media services. As more and more people share information in real-time on Twitter, the more important it becomes for businesses to have a presence on Twitter. According to research, it is more common among Fortune Global 100 Companies to use Twitter than Facebook, YouTube [...]
By kullin
– December 29, 2010
Curated.by is a site that lets users curate content in social media and share what they find valueable on Twitter, YouTube and Flickr. It is till in beta and works only with Twitter, but yesterday they announced some new features and a new design. “Today we’re turning it into a place, that let’s you follow [...]
By kullin
– November 18, 2010
According to the Social Media and Online PR Report 2010 by Econsultancy and Bigmouthmedia, 95% of surveyed companies (mainly in the UK) have been involved in social media. But only 18% say they are heavily involved. 40% have experimented with social media but not done much. The most common PR activities in social media are [...]
By kullin
– September 29, 2010
According to the survey “Mediebarometern 2009″ (pdf in Swedish) by Nordicom, the share of Swedes that uses social media on an average day is as large as the share that uses traditional media online. Among Swedes (age 7-79 years), 26% use social media and 26% use traditional media online on an average day. The survey [...]
By kullin
– May 28, 2010
In February 2007 I registered the domain socialamedier.com which is the Swedish translation of “social media”. Back then, the term was fairly new, but today there are literally thousands of self proclaimed social media experts out there, giving advice about how to be successful on blogs, Twitter or Facebook. It has come to the point [...]
By kullin
– March 7, 2010
I blogged the other day about how a “viral agency” had been posting nice reviews in Swedish online forums on behalf of Samsung, but without disclosing their true identity. The scam was revealed and in a comment to the marketing blog Adland, Samsung said that the procedure was out of line and that they had [...]
By kullin
– February 17, 2010
The Big Money ranks the 50 brands that are currently making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement. Coca-Cola is ranked as the brand that makes best use of the social network thanks to its “organic fan-centric page [...]
By kullin
– December 1, 2009
This year I have had the honor to be in the jury for the Swedish PR awards Spinn 2009. I’ve been impressed by the amount of creative work that Swedish PR and advertising agencies create for their clients, and even more of the business value these campaigns have delivered. Public relations once again demonstrates how [...]
By kullin
– November 21, 2009
For this year’s Los Angeles Design Challenge, Audi turned to social media for ideas and input on the design of new cars. Audi invited the community of nearly 400,000 Audi fans on Facebook to interact and come up with suggestions for the design of a Youthmobile that would come out in the year 2030. Designers [...]
By kullin
– November 14, 2009
Volkswagen turns to social media when promoting new cars. In a recent Advertising Age article, Volkswagen of America says it is launching the next generation GTI exclusively on an iPhone app, because it is a cost-efficient marketing tool. Compare that with the $60 million Volkswagen spent on TV commercials on the 2006 launch of GTI. [...]
By kullin
– October 29, 2009
Canadian singer Dave Carroll became an instant hit on YouTube when he recorded and published the song “United Breaks Guitars”. The video describing how United Airlines broke his guitar, has been viewed 5.8 million times and has become a great case story for how consumers are putting pressure on businesses via social media. To add [...]
By kullin
– October 29, 2009
This is quite astonishing. The American Press Institute surveyed 2,400 newspaper executives and asked if their papers “provide access to stories or information such as sports scores, headlines, stock quotes, etc via Twitter, Facebook, Email alerts, Mobile/PDA, YouTube, Kindle, Flickr, e-readers, etc.” As many as 24% indicated that they do not provide this type of [...]
By kullin
– September 16, 2009
There has been some buzz the last few days about a video titled “Danish woman seeking”, posted on YouTube featuring a woman holding her small child. In the video, the woman called Karen claims she had a one-night stand 18 months ago with a man which led to the birth of her son. She is [...]
By kullin
– September 14, 2009
What do Associated Press, Al Jazeera, SVT (Swedish television), Sydsvenskan and Shanghai Daily have in common? They were all fooled by a prankster pretending to be Zlatan Ibrahimovic, the Swedish football striker, on Twitter. AP seems to be the origin of the story which spread across mainstream media last night. Sydsvenskan writes that “according to [...]
By kullin
– July 19, 2009
Media Culpa is a blog about media and public relations – with a focus on social media – written by Swedish PR practitioner Hans Kullin. The views in this blog are my own.
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