Two Swedish Eyes on Media and Public Relations
Just a quick note to those who might be interested. Media Culpa now has its own Facebook group and you are more than welcome to join and discuss how digital media affect traditional media and public relations. Posts have so far just been in Swedish but the aim is to expand the dialogue to English as well. Welcome.
Tags: facebook, media culpa, pr, facebook, media culpa, applikationer. Ping.
Aftonbladet today started to link to blog posts that link to online articles (example here). But unlike all the other Swedish dailies which show blog links via the Twingly service, Aftonbladet chose to use its own blog portal Bloggportalen.se. On the site it says that the five most relevant comments are shown and to see all comments you need to go to Bloggportalen.se. It would be interesting to find out what factors that decide this relevance. [UPDATE: I didn’t read properly. Lotta Holmström writes that it is decided after how many incoming links a blog has.]
And since Aftonbladet.se is Sweden’s second largest website (MSN.se is no 1 according to KIA index) with close to 4 million visitors (unique web browsers) per week, prepare to see a major increase in blog links to Aftonbladet the coming weeks.
Tags: aftonbladet, twingly, bloggportalen, bloggar, aftonbladet. Ping.
Editors Weblog writes that the Washington Post and the Guardian have added sponsored blog rolls to their sites.
“Although the Post hasn’t – yet – made a significant amount of money from its blog roll, Adify (which supplies the ad network technology) claims the blog roll has increased the site’s audience by more than 50%.”
Alex Schulman has become a poster boy for online harassment. His blog at Aftonbladet has become Sweden’s most visited professional blog (there are other blogs with more visitors) through his provocative style which culminated with the recent criticsim of his Aftonbladet colleague Jan-Olov Andersson.
Today Schulman writes that he will no longer continue to update this blog becuase the “blog has grown into a monster” which makes him feel bad.
“I read what I have written about celebrities and I feel disgusted by myself,” he writes.
Perhaps it was the row with his colleague, or the criticism from the Press Ombudsman Yrsa Stenius in Svenska Dagbladet yesterday. Or the article by his mother in Expressen yesterday:
“The blog phenomenon Alex is not my boy, the Alexander I know,” she wrote.
Either way, there is still hope for the blogosphere…
Update: I forgot to add, that this should serve as a reminder to those who are quick to put a price tag on blogs. About a month ago, it was estimated that Schulman’s blog could generate as much as 28.7 million kronor in ad revenue per year. And now it’s going to shut down. Blogs can be instant hits, but also disappear in a split second.
Politikerbloggen, the political blog that TV4 yesterday purchased, has been nominated for the award as the best Swedish online journal. The award was established by FSN, Föreningen för Sveriges Nättidskrifter (The Association of Swedish Online Journals), and will be handed out on Sept 28 at the Swedish book fair 2007. Interestingly enough, that is also when FSN will decide if it shall cease to exist as an association.
The other nominees are:
Bisonblog (Go Fredrik!)
Bloggywood
Forskning.se
NummerSalongen
Tags: online journals, Politikerbloggen, tidskrifter, bloggar. Ping.
Swedish TV4 recruits the former Expressen journalist Niklas Svensson and buys his new political blog Politikerbloggen for an estimated 1 million kronor (about 108,000 euro).
The site has 20,000 visitors per week, according to Svensson and has sold advertising space since May for 450,000 kronor. The blog has quickly established itself as a political force to be reckoned with and it is currently the fifth most linked to Swedish blog according to Bloggportalen.se.
Politikerbloggen has been quoted with several scoops in traditional media, but not very often by TV4 – only once (online that is). Dagens Media (29), Expressen (23), Resumé (21), Aftonbladet (15) and Metro (15) are the media that most frequently mention Politikerbloggen.
Tags: tv4, Politikerbloggen, tv4, bloggar. Ping.