Carr on corporate blogs
Nicholas "IT doesn't matter" Carr gives his seven tips for corporate blogging.
- Don't do it. If you have no compelling business reason to get involved in the blogosphere, then don't.
- Use blogs to advance your business interests.
- Stick to your goals.
- Choose your bloggers wisely.
- Assign blogging buddies.
- Be wary of allowing comments.
- Call in the lawyers.
Tag: corporate blogging.
- Don't do it. If you have no compelling business reason to get involved in the blogosphere, then don't.
- Use blogs to advance your business interests.
- Stick to your goals.
- Choose your bloggers wisely.
- Assign blogging buddies.
- Be wary of allowing comments.
- Call in the lawyers.
Tag: corporate blogging.
Tips for corporate blogging
Mark Kingdon has a set of good tips for corporate bloggers.
- Designate an editor.
- Don't be too precious about it, but do have a purpose.
- Content is king.
- Develop a content engine.
- Have an editorial policy.
- Experiment, learn, and evolve.
- Make it a core part of your marketing strategy.
- Be patient and watch your audience grow.
Tag: corporate blogging.
- Designate an editor.
- Don't be too precious about it, but do have a purpose.
- Content is king.
- Develop a content engine.
- Have an editorial policy.
- Experiment, learn, and evolve.
- Make it a core part of your marketing strategy.
- Be patient and watch your audience grow.
Tag: corporate blogging.
Enfant terrible of the PR industry
Amanda Chapel's Strumpette (the Gawker of PR?) is a brand new addition to the PR blogosphere and by the looks of the first post, is sure to stir up a bus load of controversy. And maybe this is just what the cozy family of PR bloggers needed, a storm in a B-cup, sorry, tea cup. Steve Rubel takes a beating in the first post here.
However, infOpinions senses there's something fishy about the site.
"We all know that Strumpette is more likely to be a fat, fifty-ish, fool of a guy with a gut the size of his ego than some cute PR bunny."
We'll see about that. Let's just say that anyone that registers a domain through Domains by Proxy isn't exactly starting off with a bag full of trust.
Tags: Strumpette, PR, public relations.
However, infOpinions senses there's something fishy about the site.
"We all know that Strumpette is more likely to be a fat, fifty-ish, fool of a guy with a gut the size of his ego than some cute PR bunny."
We'll see about that. Let's just say that anyone that registers a domain through Domains by Proxy isn't exactly starting off with a bag full of trust.
Tags: Strumpette, PR, public relations.
Recycled news
Expressen finds out that the wife of the Swedish Minister of Finance, Pär Nuder, will be on a paid leave of absence for one year. Peppe Engberg wrote about this in August last year.
Power is not influence - DN gets it wrong, again
I wasn't going to comment on the Swedish study about antisemitism that was published in Dagens Nyheter on 14 March, but when DN for the second time publishes an incorrect phrase I think it's worth speaking up. The study (pdf, 3MB) has been the subject of much debate since it was published and it made conclusions like "one out of four Swedes don't want a jewish Swedish Prime Minister". About 3,000 Swedes were asked a series of negative statements against jews in order to see how antisemitism is spread in Sweden. But I noticed that there was a slight difference between one of these questions in the survey and how that question was reported in the press. It may seem insignificant, but trust is in the details.
In the survey, respondents were asked whether they agreed or not with the following statement.
"Jews have too much influence in the world today"
"Judarna har för mycket inflytande i världen idag"
In the first article in DN, this question had now been changed to:
"Jews have too much power in the world today"
"Judarna har för stor makt i världen i dag"
But "power" is not the same as "influence".
The same incorrect phrase was used this morning by Mats Bergstrand in DN. I would argue that the second statement sounds "worse" than the first, and in my view it is a careless (and hopefully not deliberate) use of information. Not reporting correctly opens a survey up for critisism, and like in this case, doesn't help the important fight against antisemitism.
Footnote: the question can be found on page 125 in the report.
In the survey, respondents were asked whether they agreed or not with the following statement.
"Jews have too much influence in the world today"
"Judarna har för mycket inflytande i världen idag"
In the first article in DN, this question had now been changed to:
"Jews have too much power in the world today"
"Judarna har för stor makt i världen i dag"
But "power" is not the same as "influence".
The same incorrect phrase was used this morning by Mats Bergstrand in DN. I would argue that the second statement sounds "worse" than the first, and in my view it is a careless (and hopefully not deliberate) use of information. Not reporting correctly opens a survey up for critisism, and like in this case, doesn't help the important fight against antisemitism.
Footnote: the question can be found on page 125 in the report.
Internetworld launches blog
Swedish publication Internetworld has finally launched a blog of their own. There are some small bugs to fix though since comments do not work yet.
The Olympic pizza
I read with great interest the story about the Swedish Olympic Committee (SOK) that sent some angry lawyers after a pizza place that advertised for Olympic pizza (OS-pizza, OS being short for the Olympic Games in Swedish). SOK have been quick to file complaints with businesses that use "OS" in advertising, but I wonder if SOK really have all the trademark rights they claim.Turns out that the SOK have registered the trademark "OS" in the following classes in Sweden: 6, 9, 14, 16, 18, 20, 24, 25, 28, 30, 32, 37, 41, 42. The observant trademark specialist will notice that class 43 is missing. Class 43 includes "serving food and beverages". (Utskänkning av mat och dryck; kortvarigt boende). They could possibly argue that a pizza would fall under class 30 (provisions, for example made from corn). Anyone out there that could enlighten us?
Worth noting is that the following companies also have registered "OS" as a trademark in Sweden in some form:
- OGAWA SEIKI KABUSHIKI KAISHA (national)
- OSRAM Gesellschaft mit beschränkter Haftung (EU)
- The Secretary of State for the Environment t/a Ordnance Survey (EU)
- Organisation für die Sicherheit von Schleifwerkzeugen e.V. (oSa) (EU)
Here's another example from the US, that includes four (!) olympic rings, very creative.
Update: The ad was from the US, not the UK.
Tags: advertising, public relations, IOC, olympics, trademarks.
Citizen journalism no hit with the journalist union
The Swedish Union of Journalists (SJF) calls Metro's editor-in-chief Sakari Pitkänen the "grave-digger of journalism" after initiating a project involving citizen journalists in areas in the Stockholm region that today are not covered by daily news media. SJF says about the project:
"It's an insult not only to journalism, but also to readers/citizens."
The Swedish Union of Journalists has about 18,000 members, a figure already surpassed by the number of Swedish bloggers. Let's face it, like SJF say, journalism is a profession, but journalists are not the only ones that should be allowed to comment on different topics. What's so wrong with involving citizens in the public debate, as bloggers, readers or "citizen reporters"?
"It's about collecting and supplying relevant information that the ordinary citizen don't have time and resources to sort out."
Sure, but I think today's media consumers are able to distinguish the difference between information on an unknown website, a semi-professional blog, and a news article by a well know journalist. And, value it accordingly.
Sakari Pitkänen responds to accusations that he is devaluing the journalist profession:
"If there was something to devalue, then that's what I would be doing. But there's not. There is no journalism out there today."
"It's an insult not only to journalism, but also to readers/citizens."
The Swedish Union of Journalists has about 18,000 members, a figure already surpassed by the number of Swedish bloggers. Let's face it, like SJF say, journalism is a profession, but journalists are not the only ones that should be allowed to comment on different topics. What's so wrong with involving citizens in the public debate, as bloggers, readers or "citizen reporters"?
"It's about collecting and supplying relevant information that the ordinary citizen don't have time and resources to sort out."
Sure, but I think today's media consumers are able to distinguish the difference between information on an unknown website, a semi-professional blog, and a news article by a well know journalist. And, value it accordingly.
Sakari Pitkänen responds to accusations that he is devaluing the journalist profession:
"If there was something to devalue, then that's what I would be doing. But there's not. There is no journalism out there today."
The UN uses Lego in anti-racism campaign
It's not easy being the PR Manager at Lego, with all the fuzz about Denmark and the Muhammad caricatures. And now the UN of all organizations are adding insult to injury. In a current anti-racism campaign the UN poster entitled "Racism takes many shapes" is being illustrated with a piece of Lego. The Danes are not happy.2006 a promising year for Swedish PR
It seems like 2006 might become a very good year for the Swedish public relations industry, according to a survey by the PR association Precis. 57 percent of its companies say that order levels are better today than last quarter and 68 percent expect next quarter to be better than the current.
Nearly 80 percent of the PR agencies expect to have increased the number of employees the next quarter. Marketing communications and media relations are the two disciplines that have been increasing in demand the most from last quarter and the industries with the highest increase in demand are IT/tech, health/pharma and food.
Tags: pr, public relations, media relations, pr agencies, marketing, Sweden.
Nearly 80 percent of the PR agencies expect to have increased the number of employees the next quarter. Marketing communications and media relations are the two disciplines that have been increasing in demand the most from last quarter and the industries with the highest increase in demand are IT/tech, health/pharma and food.
Tags: pr, public relations, media relations, pr agencies, marketing, Sweden.
Promoting blog posts with press releases
This is a new and innovative (or weird, if you wish) way of using blogs in PR. Almega, an organisation that supports service companies in Sweden, has its own blog and Almega today issued a press release to promote a blog post. Sounds like the blog isn't the right channel for this message if you need to support it with a press release, but then again, it made me go and read it...
Tags: press release, pr, public relations.
Tags: press release, pr, public relations.
"You’re not God anymore"
Quote of the day, Richard Edelman to media: "You’re not God anymore". Edelman talks in the New York Observer about the rise of the PR industry and the relationship between business and media in a blog-enabled world.
"It used to be I would schmooze you and I was your flack," said Mr. Edelman, whose firm netted about $260 million in 2005. "Today, if we want to get a message into the public’s conversation, we just make a post on a blog. If The Wall Street Journal goes after a client, we don’t have to accept that anymore. Let’s post the documents we gave The Journal; let’s show the interviews the newspaper decided not to show."
Related: Jeff Jarvis hopes for the "death of the gatekeeper" (also PR professionals in the role as gatekeepers).
Tags: edelman, pr, public relations.
"It used to be I would schmooze you and I was your flack," said Mr. Edelman, whose firm netted about $260 million in 2005. "Today, if we want to get a message into the public’s conversation, we just make a post on a blog. If The Wall Street Journal goes after a client, we don’t have to accept that anymore. Let’s post the documents we gave The Journal; let’s show the interviews the newspaper decided not to show."
Related: Jeff Jarvis hopes for the "death of the gatekeeper" (also PR professionals in the role as gatekeepers).
Tags: edelman, pr, public relations.
State of the News Media 2006
The report State of the News Media 2006 is out and it identifies six major trends:
- The new paradox of journalism is more outlets covering fewer stories.
- The species of newspaper that may be most threatened is the big-city metro paper that came to dominate in the latter part of the 20th century.
- At many old-media companies, though not all, the decades-long battle at the top between idealists and accountants is now over.
- That said, traditional media do appear to be moving toward technological innovation — finally.
- The new challengers to the old media, the aggregators, are also playing with limited time.
- The central economic question in journalism continues to be how long it will take online journalism to become a major economic engine, and if it will ever be as big as print or television.
- The new paradox of journalism is more outlets covering fewer stories.
- The species of newspaper that may be most threatened is the big-city metro paper that came to dominate in the latter part of the 20th century.
- At many old-media companies, though not all, the decades-long battle at the top between idealists and accountants is now over.
- That said, traditional media do appear to be moving toward technological innovation — finally.
- The new challengers to the old media, the aggregators, are also playing with limited time.
- The central economic question in journalism continues to be how long it will take online journalism to become a major economic engine, and if it will ever be as big as print or television.
Swedish media about Richard Florida
Swedish media aren't entirely buying Richard Florida's praise of Sweden as the most creative country on the planet . Below are a some links (in Swedish) to articles about Florida's recent visit to Sweden.
Dagens Nyheter
Expressen
Göteborgs-Posten 1 and 2
Stockholm City
Svenska Dagbladet 1 and 2
Sydsvenskan
It's probably not related, but I found this to be an interesting survey, a new study on countries and national pride. Sweden is at the very bottom of the 33 countries surveyed.
Americans and Venezuelans lead the world in national pride by Smith and Kim. In the report, Smith and Kim write: Sweden's low placement reflects the fact that Swedes tend to associate national pride with nationalistic extremism and racism.
Except when it comes to sports, that is...
Technorati tags: Richard Florida, Sweden.
Dagens Nyheter
Expressen
Göteborgs-Posten 1 and 2
Stockholm City
Svenska Dagbladet 1 and 2
Sydsvenskan
It's probably not related, but I found this to be an interesting survey, a new study on countries and national pride. Sweden is at the very bottom of the 33 countries surveyed.
Americans and Venezuelans lead the world in national pride by Smith and Kim. In the report, Smith and Kim write: Sweden's low placement reflects the fact that Swedes tend to associate national pride with nationalistic extremism and racism.
Except when it comes to sports, that is...
Technorati tags: Richard Florida, Sweden.
Dave Winer quits blogging
Blog pioneer Dave Winer will quit blogging. "Blogging doesn't need me anymore."
Metro involves readers OhmyNews-style
Free daily Metro will launch 26 new local web sites, one for each municipality in the Stockholm region. 50-60 volunteers will be recruited to write short articles and take photos from their area. Sakari Pitkänen, editor-in-chief at Metro, expects to fill the void from larger Stockholm-based newspapers that are not reporting from the suburbs.
The "citizen reporters" will get paid depending on how high in the hierarchy an article will make it, the highest level being the "dead-tree version" of Metro.
Pitkänen tells Dagens Media that the new reporters will get a crash course in journalism and that he is not afraid of the quality because he hopes the collective will monitor itself.
The project will start recruiting next week and launch in the beginning of May.
Tags: metro, citizen journalism, ohmynews.
The "citizen reporters" will get paid depending on how high in the hierarchy an article will make it, the highest level being the "dead-tree version" of Metro.
Pitkänen tells Dagens Media that the new reporters will get a crash course in journalism and that he is not afraid of the quality because he hopes the collective will monitor itself.
The project will start recruiting next week and launch in the beginning of May.
Tags: metro, citizen journalism, ohmynews.
300,000 new Swedish bloggers in one day
Sweden's leading online community Lunarstorm today launches a redesign of its member diaries. Lunarstorm is the largest web site in the Nordic countries with more than one billion page views per month. It has 1.2 million active members, including 90 percent of Sweden’s high school students. Members are able to publish texts on personal online diaries and today the diaries are enhanced with new blog-like features. They are also renamed blogs, which means that the Swedish blogosphere (previously predicted to have about 25,000+ bloggers) got 300,000 new bloggers.
McDonald's is sponsoring the new blog feature according to Resumé.
Update: Urban is not convinced. The blogs are locked inside the Lunarstorm community and are not equipped with RSS feeds.
Tags: mcdonalds, blogs, communities.
McDonald's is sponsoring the new blog feature according to Resumé.
Update: Urban is not convinced. The blogs are locked inside the Lunarstorm community and are not equipped with RSS feeds.
Tags: mcdonalds, blogs, communities.
More than half of the blogs at Expressen have no visitors
On 24 February, Swedish daily Expressen launched a new feature enabling readers to start their own blogs at expressen.se. It only took a few days for Expressen to exclaim "Success!", and indeed, they are already hosting about 1,000 blogs. However, these blogs have very few readers. I took a closer look on Friday 10 March, and at 9 PM, only 2 percent of the blogs had more than 50 daily visits. 86 percent had 5 visits or less and more than half had no visitors at all. All the 959 blogs only totalled a measly 4,315 daily visits that day (with three hours left of the day).
Naturally these figures might improve ovet time and it takes a while to build an audience, but bloggers who created mirror blogs on Expressen.se to drive traffic to their real blogs must have been deeply disappointed.
Update: Expressen tempts new bloggers with "an audience of a million". Via Johan.
Footnote: Only daily visits via expressen.se are counted. Blogs may have other visitors that do not come from expressen.se.
Tags: newspapers, blogs, media.
Naturally these figures might improve ovet time and it takes a while to build an audience, but bloggers who created mirror blogs on Expressen.se to drive traffic to their real blogs must have been deeply disappointed.
Update: Expressen tempts new bloggers with "an audience of a million". Via Johan.
Footnote: Only daily visits via expressen.se are counted. Blogs may have other visitors that do not come from expressen.se.
Tags: newspapers, blogs, media.
Six jobs that won't exist in 2016
Fast Company lists six jobs that won't exist in 2016 - Gatekeepers, Bloggers, Advertising creatives, Auto mechanics, U.S. high-tech jobs, Indian call-center operators. Yeah, and we'll be driving in flying cars and wear silver suits too...
Blogger of the week is missing
Torbjörn Bergmark is blogger of the week at the Swedish daily Västerbottens-Kuriren. But in the middle of his blogging he went missing and he is nowhere to be found. However, there's no need to worry. Bergmark is the editor in chief of VK and he left to an unknown destination to celebrate his 60th birthday. Now the editorial staff turns to the readers in a plea for help. Has anybody seen our blogger?
A creative afternoon
It has been an inspiring afternoon in Stockholm City Hall. As I'm riding the bus home I'm trying to summarize my thoughts about the whole creative class model and I realize that I need to let it sink in for a day or two.
One thing though that I found to be a common theme in the commentaries afterwards was that few were willing to completely accept the notion that Sweden ranked first in the creativity index. There are of course political aspects of that, PJ Anders Linder wrote about that in SvD the other day. More on this later.
One thing though that I found to be a common theme in the commentaries afterwards was that few were willing to completely accept the notion that Sweden ranked first in the creativity index. There are of course political aspects of that, PJ Anders Linder wrote about that in SvD the other day. More on this later.
Every human being is creative
I have just listened to the presentation by Richard Florida at the Folkhemmet 2.0 event in Stockholm. His theory is that we currently are going through the greatest economic shift in history, greater than the industrialization. He is talking about the shift to a creative economy, a change not based on natural resources, but based on the human mind.
He claims that 50 percent of people in Stockholm are employed in what he calls creative industries, a number that is higher than any other city that he has researched. The numbers for Gothenburg and Malmo are 45 percent and 40 percent. Creative industries are for example science, entrepreneurship, art, entertainment etc.
His advice is to leverage the creativity in everyone, he is not talking about a creative elite. And successful societies are defined by 3T: Technology, Talent and Tolerance.
But as was noted in the following debate that Florida had problems with proving a connection between high creative ranking and prosperity.
He claims that 50 percent of people in Stockholm are employed in what he calls creative industries, a number that is higher than any other city that he has researched. The numbers for Gothenburg and Malmo are 45 percent and 40 percent. Creative industries are for example science, entrepreneurship, art, entertainment etc.
His advice is to leverage the creativity in everyone, he is not talking about a creative elite. And successful societies are defined by 3T: Technology, Talent and Tolerance.
But as was noted in the following debate that Florida had problems with proving a connection between high creative ranking and prosperity.
I'm off to the seminar
I'm sending this post on my way to the seminar in order to see if blogging via mobile works.
Noticed by the way that CNN will cover the event. Good, I'm there, CNN is there, we're ready to go...
Noticed by the way that CNN will cover the event. Good, I'm there, CNN is there, we're ready to go...
Moblogging the seminar with Richard Florida
Today I will be attending a very interesting seminar in Stockholm. The Swedish Institute has been kind enough to invite a number of bloggers to attend a seminar with author Richard Florida and others, free of charge. I know that at least two great bloggers will be present too, Jonas Morian and Jonas Söderström.
Richard Florida is the author of the bestseller Rise of the Creative Class and the follow-up called Flight of the Creative Class. His speech this afternoon is titled "The New Global Competition for Talent".
If my moblogging efforts work out, I might try to put some notes up during the afternoon.
Technorati tags: Richard Florida, moblogging.
Richard Florida is the author of the bestseller Rise of the Creative Class and the follow-up called Flight of the Creative Class. His speech this afternoon is titled "The New Global Competition for Talent".
If my moblogging efforts work out, I might try to put some notes up during the afternoon.
Technorati tags: Richard Florida, moblogging.
Swedish murder blog
An employee at the Regional Enforcement Authorities in Umeå kept a blog during work hours. The blog contained information and theories about a spectacular murder and during two months he spent about 25 percent of his work blogging. The blogger is now on sick-leave and the blog, called Swedish Murders, is now deleted, but as always, there is Google cache.
Communities make geography irrelevant
I just posted a new article about online communities over at Morph - the blog of the Media Center at the American Press Institute.
Milk PR stunt turns sour
Mjölkfrämjandet is an organization sponsored by the milk industry and that promotes milk consumption in Sweden. They recently made a PR survey of fifteen-year-olds' drinking habits in school, the results were then split into different Swedish provinces. And the PR stunt was very successful with media coverage in many local newspapers. But some of these journalists must know something about math that I don't, because how can kids in both Halland, Gotland, Medelpad, Jämtland and Norrbotten all be the ones who drink most milk? Check this out, five headlines from five different regions claiming they have the students who like milk the most:
Hallandsposten:
Halländska killar dricker mest mjölk
15-åriga killar i Halland dricker mer mjölk än jämnåriga i övriga delar av landet. Det visar en undersökning som Mjölkfrämjandet gjort genom den populära webbplatsen Lunarstorm. [...] 59 procent av killarna dricker mjölk, av tjejerna väljer bara 44 procent mjölk till maten.
Gotlands Allehanda:
Gotländska elever toppar "mjölkligan"
81 procent av killarna och 58 procent av tjejerna på Gotland dricker mjölk till skolmaten. Därmed dricker fler gotländska elever mer mjölk än eleverna i övriga landet.
Sundsvalls Tidning:
Ungdomar i Medelpad etta på mjölk
Hela 75 procent av 15-åringarna i Medelpad dricker mjölk till skolmaten. De
siffrorna visar att ungdomarna är bäst i landet på den vita, näringsrika drycken.
Sveriges Radio Jämtland:
Jämtländska killar är bäst i Sverige på att dricka mjölk.
I varje fall om man får tro en undersökning på ungdomssajten Lunarstorm om dryckesvanor i skolmatsalen. Mjölk är den överlägset populäraste måltidsdrycken bland 15-åringarna i Jämtland, och allra mest dricker alltså killar. 92 procent av dem säger att de dricker mjölk till skolmaten, vilket kan jämföras med bara 61 procent av tjejerna i Jämtland.
Norrländska Socialdemokraten:
Norrbottens unga toppar mjölkligan
Ungdomar i Norrbotten dricker mer mjölk än ungdomar i övriga landet. Det visar en färsk undersökning från Mjölkfrämjandet. [...] 72 procent av pojkarna och 55 procent av flickorna väljer mjölk till måltidsdryck
But the kids in Närke was "worst":
Sveriges Radio Örebro:
Eleverna i Närke är sämst i landet på att dricka mjölk till skolmaten.
Det visar en undersökning som ungdomssajten Lunarstorm, på internet, har gjort. 41 procent av eleverna i Närke dricker mjölk i skolan. Genomsnittet för hela landet är 54 procent.
The confusion continues, but it seems that (pdf) kids in Medelpad are the heaviest milk drinkers (75%) while boys in Jämtland drink milk more often than any other region, so Sundsvalls Tidning and SR Jämtland seem to be the two that got it right.
I don't know if the different press releases implied that all regions "won" or if it was sloppy journalism, but it's not rare that headlines overinterpret an article to the extent that the claim is false.
Hallandsposten:
Halländska killar dricker mest mjölk
15-åriga killar i Halland dricker mer mjölk än jämnåriga i övriga delar av landet. Det visar en undersökning som Mjölkfrämjandet gjort genom den populära webbplatsen Lunarstorm. [...] 59 procent av killarna dricker mjölk, av tjejerna väljer bara 44 procent mjölk till maten.
Gotlands Allehanda:
Gotländska elever toppar "mjölkligan"
81 procent av killarna och 58 procent av tjejerna på Gotland dricker mjölk till skolmaten. Därmed dricker fler gotländska elever mer mjölk än eleverna i övriga landet.
Sundsvalls Tidning:
Ungdomar i Medelpad etta på mjölk
Hela 75 procent av 15-åringarna i Medelpad dricker mjölk till skolmaten. De
siffrorna visar att ungdomarna är bäst i landet på den vita, näringsrika drycken.
Sveriges Radio Jämtland:
Jämtländska killar är bäst i Sverige på att dricka mjölk.
I varje fall om man får tro en undersökning på ungdomssajten Lunarstorm om dryckesvanor i skolmatsalen. Mjölk är den överlägset populäraste måltidsdrycken bland 15-åringarna i Jämtland, och allra mest dricker alltså killar. 92 procent av dem säger att de dricker mjölk till skolmaten, vilket kan jämföras med bara 61 procent av tjejerna i Jämtland.
Norrländska Socialdemokraten:
Norrbottens unga toppar mjölkligan
Ungdomar i Norrbotten dricker mer mjölk än ungdomar i övriga landet. Det visar en färsk undersökning från Mjölkfrämjandet. [...] 72 procent av pojkarna och 55 procent av flickorna väljer mjölk till måltidsdryck
But the kids in Närke was "worst":
Sveriges Radio Örebro:
Eleverna i Närke är sämst i landet på att dricka mjölk till skolmaten.
Det visar en undersökning som ungdomssajten Lunarstorm, på internet, har gjort. 41 procent av eleverna i Närke dricker mjölk i skolan. Genomsnittet för hela landet är 54 procent.
The confusion continues, but it seems that (pdf) kids in Medelpad are the heaviest milk drinkers (75%) while boys in Jämtland drink milk more often than any other region, so Sundsvalls Tidning and SR Jämtland seem to be the two that got it right.
I don't know if the different press releases implied that all regions "won" or if it was sloppy journalism, but it's not rare that headlines overinterpret an article to the extent that the claim is false.
"Expressen-blogger" used to be an invective
I've been away for a week of alpine skiing and I'm ready to pick up the blog again. Here are a few things worth mentioning from the last week.
- Blog Buzz Helps Companies Catch Trends in the Making. [Via Marcus]
- Blog Buzz Helps Companies Catch Trends in the Making. [Via Marcus]
"By trawling in cyberspace, ConAgra sensed that consumer interest in portable snack foods is growing as people's schedules get busier, the kind of intelligence that helps guide expensive decisions on research and development of new products."- Jay Rosen has a new project called Blue Plate Special. In the first issue he and a group of students have studied the Best Blogging Newspapers in the U.S. Top six are:
1. Houston Chronicle (128 points)- Readers have started 700 blogs just a few days after Expressen launched its blog service. It's interesting to see that some established bloggers have launched mirror blogs on Expressen.se just to increase traffic to the "real blog". What happened to the tabloids-are-evil standpoint? (And remember in 2005 when Expressen-blogger was an invective?)
2. Washington Post (69 points)
3. USA Today (38 points, 1 honorable mention)
4. St. Petersburg Times (29 points, 2 honorable mention)
5. Atlanta Journal-Constitution (23 points)
6. San Antonio Express-News (22 points, 1 honorable mention)
