Spotify the second Swedish brand to reach 100,000 followers on Twitter

Spotify, the digital music service, just reached 100,000 followers on Twitter. That makes it the second Swedish brand to reach that milestone, after H&M (in March 2011). In fact, probably also the second Nordic brand, since I know of no other corporate Twitter accounts from the Nordic countries that has that many followers. Nokia is a strong contender, but the Finnish company is currently at 76,000 followers.

Congratulations to Spotify.

Spotify on Twitter

It seems that @MissMarianneH is follower no 100,000.

Footnote: I know that number of followers is not everything, but it is one metric that can be used.