Top reasons for unfriending on Facebook

Do you post all your Gowalla and Foursquare check-ins to your Facebook profile, as well as your tweets, Delicious bookmarks and TripIt travels? Chances are, you are starting to become as dull as dishwater to your Facebook friends. Sharing is caring, but oversharing might not be the ultimate way to add value to your network. A new study by Christopher Sibona, a PhD student at the University of Colorado at Denver, investigated why people unfriend someone on Facebook. The study, which surveyed some 1,500 Facebook users, found that 57 percent of those surveyed unfriended for online reasons, while 26.9 percent did so for offline behavior.

The number one reason for unfriending someone on Facebook was “frequent, unimportant posts”.

“The 100th post about your favorite band is no longer interesting,” he said.

The second reason was posting about polarizing topics like religion and politics. Third reason for being unfriended was posting inappropriate posts, such as crude or racist comments.

Footnote: Hat tip to @jeanlucr

TV brands are the most followed brands on Foursquare

Traditional media make up the majority of most followed brands on the location-based service Foursquare. Metro, the global daily newspaper of Swedish origin, is one of the 30 most followed brands, for example. More specifically, it is the Canadian arm of Metro that holds that position, with in excess of 9,000 friends on Foursquare. By following Metro News, users can find tips and places that Metro recommends and they can also unlock a Metro Foursquare Badge.

foursquare

According to Fanpagelist.com, the most followed brand on Foursquare is Bravo TV, with 70,000 friends, which is not a whole lot out of a total user base of 3 million.

A blog post on Aboutfoursquare.com suggests that there are two main reasons why not more people follow brand on Foursquare. First, the site doesn’t do a good enough job promoting sponsored badges, leaving brands with the only option to market them through their own channels. The second reason has to do with privacy concerns. Most people aren’t very fond of the idea of letting brands know where they check in.

As you can see, the top 10 list of brands on Foursquare are dominated by traditional media and especially tv shows/stations:

  1. Bravo (tv)
  2. MTV (tv)
  3. Zagat Survey
  4. History (tv)
  5. Bastard Jeans
  6. VH1 (tv)
  7. Bon Appétit Magazine
  8. TLC (tv)
  9. Wall Street Journal
  10. The New York Times