Social media important to universities
Admissions departments at US universities feel that social media is “very important” to their future strategy, even to a higher degree than Inc 500 businesses do. Nora Barnes and Eric Mattson have made a follow up to their study of Inc 500's social media habits.
Via Steve Rubel.
Tags: social media, sociala medier, universitet. Ping.
Via Steve Rubel.
Tags: social media, sociala medier, universitet. Ping.
Ingredients for effective online advertising
Dynamic Logic have identified what the most effective online branding campaigns of 2006 have in common:
- Keep it visually simple. Stick to little text and beautiful product shots.
- Put the brand front and center.
- Align online and offline campaigns. What's happening in other media can reinforce the online message and vice versa.
- Incorporate video and rich media.
- Add interactivity.
Tags: advertising, branding, reklam, annonsering. Ping.
- Keep it visually simple. Stick to little text and beautiful product shots.
- Put the brand front and center.
- Align online and offline campaigns. What's happening in other media can reinforce the online message and vice versa.
- Incorporate video and rich media.
- Add interactivity.
Tags: advertising, branding, reklam, annonsering. Ping.
Don't blog about your holiday plans
Blogging about going on vacation could be an invitation to have your house burgled. The police in Sundsvall in Sweden now warns bloggers to be too open about their holiday plans.
- If you tell when you are on vacation there is a big risk that thieves will seize the opportunity, says Bosse Nordqvist at the police.
And if you think that burglars haven't started to read blogs, then you might have to think twice. If they are bright enough to break into football players' houses during away games (like Liverpool's Jose Reina, Jerzy Dudek and Daniel Agger) then it won't be long before they're hooked on Twitter and RSS.
Tags: blogs, vacation, bloggar, inbrott. Ping.
- If you tell when you are on vacation there is a big risk that thieves will seize the opportunity, says Bosse Nordqvist at the police.
And if you think that burglars haven't started to read blogs, then you might have to think twice. If they are bright enough to break into football players' houses during away games (like Liverpool's Jose Reina, Jerzy Dudek and Daniel Agger) then it won't be long before they're hooked on Twitter and RSS.
Tags: blogs, vacation, bloggar, inbrott. Ping.
Metro to re-open its blog service
Metro will re-open its blogging service Metrobloggen on August 2. The service closed after just two days after some 2,300 bloggers signed up. But Metrobloggen will only accept new users "as long as there is capacity and resources for new blogs".
I still think this explanation seems to be a subterfuge for the real reason, i.e. Metrobloggen haven't sold enough ads to support the system. Let's compare with another Swedish blog host - Blogg.se. Users of Blogg.se have created 391 new blogs, 14,660 posts and 12,709 comments during the last 24 hours. If Metro with all its resources isn't able to build a service with similar capacities, it is indeed implementing a good idea poorly.
Tags: blog hosting, media, bloggar, metrobloggen. Ping.
I still think this explanation seems to be a subterfuge for the real reason, i.e. Metrobloggen haven't sold enough ads to support the system. Let's compare with another Swedish blog host - Blogg.se. Users of Blogg.se have created 391 new blogs, 14,660 posts and 12,709 comments during the last 24 hours. If Metro with all its resources isn't able to build a service with similar capacities, it is indeed implementing a good idea poorly.
Tags: blog hosting, media, bloggar, metrobloggen. Ping.
CEO posted anonymous attacks online
If you are in public relations, a worry might be that one of your company's employees gets caught in the act of anonymously posting negative comments in online forums. But few would probably expect that this person would be the CEO of the company. That's exactly what the CEO of Whole Foods Market Inc. did. AP has the story.
Tags: pr, public relations, pr, krishantering. Ping.
Tags: pr, public relations, pr, krishantering. Ping.
The citizen dentist
133
Thank God. I'm smarter than Alex Schulman (133 vs 125). Do the IQ test yourself. You know you have to find out...
And I had three kids pulling my pants while I did the test. Eat that!
;-)
Tags: fun, iq. Ping.
And I had three kids pulling my pants while I did the test. Eat that!
;-)
Tags: fun, iq. Ping.
Ljungkvist got citizen journalism award
A huge congratulations to my friend Magnus Ljungkvist who yesterday was awarded "Nyhetspriset 2007, Årets avslöjande", a new citizen journalism award that was founded by the political blog Politikerbloggen and the PR agency Prime PR. Ljungkvist received 25,000 kronor for his articles that later led to the resignation of Sweden's Minister for Trade, Maria Borelius. A series of negative articles took off after Magnus Ljungkvist revealed some startling facts about her and her husband's income during the 90's. Borelius only lasted a record short period of 8 days as Minister. More background here.
The Swedish tabloid Expressen got the prestigious journalism award Guldspaden 2006 for the same story, although they published their "scoop" after Ljungkvist.
Johan Larsson, the man behind blog portals like knuff.se, intressant.se and nyligen.se, also got an award yesterday for his efforts to build great services for the Swedish blogosphere.
Tags: citizen journalism, medborgarjournalistik, bloggar, borelius, almedalen. Ping.
The Swedish tabloid Expressen got the prestigious journalism award Guldspaden 2006 for the same story, although they published their "scoop" after Ljungkvist.
Johan Larsson, the man behind blog portals like knuff.se, intressant.se and nyligen.se, also got an award yesterday for his efforts to build great services for the Swedish blogosphere.
Tags: citizen journalism, medborgarjournalistik, bloggar, borelius, almedalen. Ping.
A true believer
I heard True Believer, the new single by E-Type, on the radio yesterday. And I realized that he should probably have been the leading act on Live Earth. He's made recycling into an art form...
Tags: live earth, music, musik, etype. Ping.
Tags: live earth, music, musik, etype. Ping.
The blogger who makes $200,000 a month
TechCrunch Blogger Michael Arrington has been interviewed in Wired. He says he makes about $200,000 a month from his blog. Revenue comes from advertising, job listings, and sponsorships. Quite a different level than the rest of us.
Wired writes that "Arrington is the world's fourth-most-powerful blogger, according to Technorati", in terms of inbound links.
Via IDG and Torstensson.
Tags: techcrunch, pengar, bloggar. Ping.
Wired writes that "Arrington is the world's fourth-most-powerful blogger, according to Technorati", in terms of inbound links.
Via IDG and Torstensson.
Tags: techcrunch, pengar, bloggar. Ping.
