Two Swedish Eyes on Media and Public Relations
Admissions departments at US universities feel that social media is “very important” to their future strategy, even to a higher degree than Inc 500 businesses do. Nora Barnes and Eric Mattson have made a follow up to their study of Inc 500’s social media habits.
Via Steve Rubel.
Tags: social media, sociala medier, universitet. Ping.
Dynamic Logic have identified what the most effective online branding campaigns of 2006 have in common:
– Keep it visually simple. Stick to little text and beautiful product shots.
– Put the brand front and center.
– Align online and offline campaigns. What’s happening in other media can reinforce the online message and vice versa.
– Incorporate video and rich media.
– Add interactivity.
Blogging about going on vacation could be an invitation to have your house burgled. The police in Sundsvall in Sweden now warns bloggers to be too open about their holiday plans.
– If you tell when you are on vacation there is a big risk that thieves will seize the opportunity, says Bosse Nordqvist at the police.
And if you think that burglars haven’t started to read blogs, then you might have to think twice. If they are bright enough to break into football players’ houses during away games (like Liverpool’s Jose Reina, Jerzy Dudek and Daniel Agger) then it won’t be long before they’re hooked on Twitter and RSS.
Metro will re-open its blogging service Metrobloggen on August 2. The service closed after just two days after some 2,300 bloggers signed up. But Metrobloggen will only accept new users “as long as there is capacity and resources for new blogs”.
I still think this explanation seems to be a subterfuge for the real reason, i.e. Metrobloggen haven’t sold enough ads to support the system. Let’s compare with another Swedish blog host – Blogg.se. Users of Blogg.se have created 391 new blogs, 14,660 posts and 12,709 comments during the last 24 hours. If Metro with all its resources isn’t able to build a service with similar capacities, it is indeed implementing a good idea poorly.
Tags: blog hosting, media, bloggar, metrobloggen. Ping.
If you are in public relations, a worry might be that one of your company’s employees gets caught in the act of anonymously posting negative comments in online forums. But few would probably expect that this person would be the CEO of the company. That’s exactly what the CEO of Whole Foods Market Inc. did. AP has the story.
Tags: pr, public relations, pr, krishantering. Ping.
I’m still not convinced that this citizen dentist thing is the future.
