I posted some doubts about JupiterResearch's study about corporate blogging the other day. Now it seems that other bloggers are seriously questioning the research methods and the way Jupiter refuses to reveal details about the study. I suggest you read the entire post over at HealthCareVox.

Tags: corporate blog, blogs.

Kami Huyse has managed to pull together a very nice collection of articles about corporate blogging here.

Tags: corporate blog, blogs.

JupiterResearch say that "deployment of corporate blogs will double in 2006". According to their research 35 percent of large companies plan to launch corporate blogs this year. In addition to the existing 34 percent, "nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006". I find that a little hard to believe, but I haven't seen the research behind the numbers.

The report also says that "currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs". I'm not sure how to interpret those numbers but you must admit that you get a little curious about how 36 percent manage to spend above $500,000 when these babies are practically a no-cost communications channel.

Tags: corporate blog, blogs.

För ett år sedan genomförde jag den första stora svenska undersökningen av bloggare och bloggläsare, BloggSverige 1.0. Sedan dess har bloggvärlden utvecklats enormt och därför är det dags för en uppföljning. För att kunna överträffa förra årets 600 enkätsvar, behöver jag andra bloggares hjälp med att sprida information om enkäten.

Därför skulle jag vilja be så många som möjligt att:

1) fylla i enkäten genom att klicka på följande länk:
Klicka här för att fylla i enkäten.

2) om du har en egen blogg, lägga upp en text på din blogg i stil med följande:
Bloggen Media Culpa genomför sin andra undersökning av svenska bloggare och bloggläsare och behöver deltagare till sin enkät. Svara på enkäten genom att klicka på länken och uppmana gärna fler att delta: http://www.surveymonkey.com/s.asp?u=956142272223

Enkäten tar bara ett par minuter och är helt anonym. Resultaten presenteras här inom kort. Tack på förhand.

Uppdatering 30 juni kl 23:40. På drygt två dagar har vi fått in över 500 svar vilket är en fantastisk respons. Förhoppningsvis kan vi få in ett par hundra svar till över helgen så att vi får ett bra underlag att jobba med.

Blog buzz about the World Cup in Germany has decreased since opening weekend and has still not reached the buzz levels of the Super Bowl. On June 9, the World Cup was mentioned in over 2 percent of all blog posts, which is quite impressive. I can imagine that as more teams are knocked out the less interest these countries' bloggers have in blogging the World Cup.

Group B (England, Trinidad and Tobago, England, Sweden and Paraguay) generated the most buzz (39%) during the first part of the World Cup, according to Nielsen BuzzMetrics' analysis of online forums and blogs.



Data courtesy of BlogPulse.

Tags: World Cup, blogs, fotboll, vm.

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Tags: blog, disclaimer.

Two things are sure in life. Death, and the fact that there are no secrets. With that in mind, should a company make fun of its competitors in an internal video? Probably not. Software company Autodesk produced a video for a reseller event in which it ridiculed its competitor SolidWorks, but the video leaked to YouTube where anyone could watch it. The company found itself in a very delicate position as consumers started to question the competence of the management. And there was more, the video contained music by the artist Beck, music that most certainly was not licensed for use in this video, exposing Autodesk to claims of copyright infringement.

A blogger also sent an email to Carl Bass, Autodesk's CEO, asking about the video and got the answer "I have no idea what you're talking about". Strange, considering that Bass is in the video.



Lesson learned: always act as if internal information is external. The risks are now greater than ever that information will spread on the internet.

The video was later removed from both YouTube and Google Video, but can be found here. Via For Immediate Release.

Tags: video, PR, public relations, PR, video.

There's been a lot of talk about Frédéric Rouzaud, managing-director of the Roederer winery which makes Cristal champagne, who was interviewed in the Economist. When asked if an association between Cristal and the bling lifestyle could actually hurt the brand, he replied:

"That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business."

This led hip-hop mogul Jay-Z to announce that he will no longer serve Cristal in his 40/40 chain of clubs and will "lead a boycott in the world of hip-hop".

"I view his comments as racist and will no longer support any of his products," Jay-Z said.

The statement wasn't very wise, but racist? I'm not so sure. Maybe Mick Jagger was closer to the real reason back in 2003:

"I know you don't think I spend any money but I do,' he says. 'Anyway, those of us brought up in the 50s were taught to be frugal. We don't like throwing computers away as soon as they don't work - apart from out the window in frustration. We like cars to be repaired instead of junked. We're not brought up like Puff Daddy to be taking 30 free-loading friends to the south of France and spend hundreds of thousands of pounds on Cristal. The truth is, most English people, whether they're rich or not so rich, just don't behave like that."

John Cass has some good comments about FIFA's decision to deny entry to a World Cup game for 1,000 Dutch fans unless they removed their trousers.

And they say watching television is not educating. I learned a new word last week, in Swedish: "Tvångstopsning". It's what the police do when you refuse to give a DNA sample. They take a cotton stick ("tops") and scrape your mouth for DNA against your will.

I heard it in a documentary about a serial rapist in Umeå, Sweden that was caught when the police got a DNA match from a "tvångstopsning". This word seems to be a googlewhack, i.e. a search in Google gives one single result (although a real googlewhack is supposed to contain two words, oh well...).

No use in launching any PR activities when the media are full of stories like this. Yeah Freddie, we love you.









Tags: World Cup, Sweden, Fredrik Ljungberg, reklam, fotboll, vm.

I don't like to repeat myself, so I'm glad that this year I can't say "I wish I could get a 4.5% raise, but then again, I'm not the Prime Minister." A year ago I pointed out that Prime Minister Göran Persson got a higher raise than the average worker. This year Persson settles for a 4.3% raise, from 116,000 kronor to 121,000 kronor.

It's good to see that Persson increases the gap to the voters. The estimated (pdf) actual salary increase in the local sector for 2006 is 3.8% and the increase in hourly wages in the private sector is estimated to 3.6% this year and 4.1% next year.

Update: In 2002, Gunnar Grenfors explained the strategy of Statsrådsarvodesnämnden, the committee that decides the salaries for the ministers: "The ministers shall be compared with the elite".

This must be some kind of landmark in the history of Swedish online media. Expressen speculates in which Swedish player that leaked information about the locker room quarrel after the World Cup game against Trinidad & Tobago and posts a photo that is, well, 90% black. If they only could do the same with the texts, I might even start buying Expressen.



Footnote: The black square hasn't stopped readers from trying to figure out who's on the photo. The blog Bara Ben På Glenn Hysén (Bare legs on Glenn Hysén) points to Anders Svensson.

Tags: World Cup, media, media, fotboll, vm.

I apologize for the low standard of this blog recently, maybe it's the heat or the World Cup, but this is too fun not to post about. ESPN in Brazil have created a World Cup soccer urinal. Photos can be found at AdFreak. [och jag tänker definitivt inte, alltså inte, dra något skämt om socker i...ja ni förstår]

Tags: World Cup, advertising, Brazil, reklam, fotboll, vm.

Many companies can't resist the urge to piggyback on the World Cup in Germany by launching PR stunts, the one crazier than the next. This press release from Svensk Köttinformation (Swedish Meat Information) seems rather desperate. The press release is a recipe for "klopse" or "German meatballs" and the selling point is "one ball for every player". That's the kind of argument you heard from your grandma when you were a kid: "why do they have to run after the ball, can't they have one ball each?".

Charging for content on the web can be a difficult task, especially if the story is not your own. Aftonbladet only lets subscribing members know who has the number 2-10 best cleavages in Hollywood (Scarlett Johansson is top ranked) according to a poll by In Touch magazine. The rest of us just use Google.

Update: There are more examples where Aftonbladet are charging for content that is free elsewhere, like this price list of used cars:

- For subscribers only at Aftonbladet.
- Free at Auto Motor Sport (pdf).

Journalisten ("the Journalist") writes about how the magazine Land lets advertisers influence editorial content by creative co-operation. For instance, an article about singer Christer Sjögren had been initiated through a co-operation between the magazine and Sjögren's event company BSC. And for 20,000 - 25,000 kronor the magazine includes advertisers in its crosswords so that the answer to "Makes good chocolate" is "Droste". [Via Vassa Eggen]

Another example of blurring lines between editorial content and ads is today's Metro. The Swedish free daily Metro has always been creative in integrating advertisers into the paper, for example by using the entire front and back for ads. Today Metro launches a co-operation with Canon called "Metro cities - the expert's guide to Europe". Nowhere in these two pages it states that this is an advertisment. What it does say is that all photos are shot with a Canon Powershot. The second page contains a half page ad for - Canon PowerShot A700. Not very credible.

Aftonbladet.se was named the best Swedish website at a gala yesterday evening when IDG publication Internetworld named the best websites in ten different categories.

The ten best media websites are:

1. Aftonbladet
2. SVT
3. SR
4. Expressen
5. Dagens Nyheter
6. TV4
7. SVD
8. Näringsliv 24
9. Dagen
10. NA

The top media sites are all complimented on interactivity and new tools like blogs (Aftonbladet, Expressen), pod-tv (SVT) and pod-radio (SR).

"Aftonbladet has finally taken a step back to interactivity. Now it's here, on the web, that the follow-up discussions take place during the tv evening, and it's here that the blog revolution seriously took off"

About Dagens Nyheter the jury writes:
"The only thing we are wondering