Cross your fingers that there will be no “office car model”

There’s an interesting article (not online) in Dagens Nyheter this morning about cities that “sprawl”, they grow and spread geographically as opposed to “increase in density”. These cities are wasting farm land and nature and the end result is a waste of time and natural resources. An ecological warning example is Houston, Texas where only 1 percent of the population use public transport, while the same figure for Stockholm is 54 percent, Lisboa 58 and Frankfurt 35. In the light of these thoughts, this wish for a new car model, “a sedan that’s specifically for people who work on the go”, looks all the more provoking.

“It could be like a luxurious mobile office with pull out desk space, web integration, a place to rest your cell phone, a built in digital notepad, the list goes on. Cars aren’t just for travel anymore. People live in their cars (just take a look at L.A.’s 405 at 5:30 – people become one with their car seat).”

Evidently there is a need for car manufacturers to keep up with the evolution of new gadgets and make it easier for consumers to use them also in the car. But the fact that there still is no “office car model” out there is a sign of hope, we’re not completely lost just yet. (Yes, I take the bus and subway to work, every day)

Note: I wasn’t really trying to argue against a wish for a car model like that. Instead, let’s say that was the symptom, not the disease.

Skugge launches a commercial blog

Journalist Linda Skugge launches a pay-to-read blog, “Saker som växer” (things that grow). For 69 kronor, readers will be able to read about her garden and her pregnancy.

Ni får följa hur min mage växer vecka till vecka och hur jag anlägger en liten radhusträdgård. Ni kommer peppras med fina bilder på allt från fula mammakläder, min växade mage och på det som växer upp ur jorden.

I’d pay 69 kronor in order to avoid reading that, but then again I’m probably not in the target audience. Read more here.

Transparecy has its benefits

Dagens Nyheter’s tv critic Johan Croneman brings up a relevant question about the political tv show “Folkvald”.

“Does no-one at SVT have a problem with David Batra making political tv ahead of the election and that his wife, Anna Kinberg Batra is a candidate to the parliament for the Moderate party? And by the way, again: Why doesn’t the presentation reveal that Batra is employed by the PR company his wife runs?”

David Batra denies being employed by Klar Kommunikation, according to an article in Resumé but yesterday his presentation as “creative advisor” was still live on the PR agency’s webpage. However, his presentation has now been taken off the page, also the English version that was live at the time Resumé published its article.

– It’s not good that the information was on the site. The idea was that I should come up with ideas and be part of certain product launches. But I haven’t been employed and never done anything for them.

Anna Kinberg Batra, famous for once stating (correctly) that citizens in Stockholm are smarter than other Swedes, will not give a direct answer if her husband has ever received any remuneration from Klar Kommunikation.

– It is possible. But offhand, I don’t think so.

Here is the presentation that has been taken off the site:

David Batra
David Batra – kreativ rådgivare, är en av Sveriges mest populära komiker och föreläsare. Han har skrivit och medverkat i flera TV-serier för Sveriges Television. Han är dessutom civilekonom från Lunds Universitet med inriktning på varumärken.

David Batra
David Batra is one of Sweden’s most popular comedians. He has been a keynote speaker on creativity, presentation skills and humour in corporate life at numerous special events hosted by Fortune 500 companies like Ericsson, Unilever, Vodafone and Xerox. Mr Batra holds a Master’s degree in marketing from the University of Lund and he is creative advisor to Klar Kommunikation.

I really don’t know what to make of this, but two things are for sure.

1) Had they been candid about these connections from the start, they wouldn’t have had to worry now. Transparency has its benefits.
2) What’s the point in taking information off a web page in the midst of a crisis? Ever heard of Google chache?

Also, Viggo Cavling has another angle on the story.