Chris McEvoy has performed an analysis of people's RSS subscriptions and found some interesting stuff. He has searched 16,121 Bloglines users with more than ten public subscriptions and compiled a list of the most popular folder names people use. Apparently bloggers are really into knitting (at #37 and #70).

Top five are:
1. Blogs
2. News
3. Tech
4. Technology
5. People

Here's the full list: Bloglines Top 100 Folder Names. This page also contains a graph that compares the number of subscriptions with number of folders.

Over at his blog Confusability, McEvoy has published the stats in an Excel spreadsheet with the data from all the subscribers, including some well known PR and communications bloggers like Elizabeth Albrycht and Darren Barefoot ( I assume) in places 365 and 344 respectively. I'm not in the list because I realized I hadn't made my subscriptions public, until now. There are several subscribers with more than 400 subscriptions and the question McEvoy asks - how many RSS feeds can one person consume - is highly relevant. I currently have 334 subscriptions but about 70-80 are different media feeds that I rarely read. I keep them mainly to study the development of feeds from MSM. Somehow I feel I've reached a limit and I have started to unsubscribe to some feeds when I add new ones.

Technorati tag: bloglines

Few products the last few years can show the same phenomenal growth rate as the iPod. The PR success of this tiny gadget is demonstrated over and over again, yesterday in an article in the Norwegian marketing publication Propaganda. They write about a media analysis by media monitoring company Retriever which shows the brands with most publicity in Norwegian media during 2004. The iPod is on top, ahead of older brands like McDonald's, Playstation and Nokia.

If we look at the number of times the iPod have been mentioned in the blogosphere, the numbers are equally impressive. For example, iPod comes out on top ahead of the world's number one and two most valuable brands Coca-Cola and Microsoft. The iPod is talked about in half a percent of all blogs and since Blogpulse tracks 10 million blogs, that means that 50,000 blogs talk about the iPod every day. If that's not a PR success, I don't know what is.



Technorati tags: ipod, blogpulse, publicity, brands

Some artists' brands are so closely tied to one monster hit that you only need to hear a drumbeat or a few notes to recognize them. Or what about this description for the upcoming May concert in London with Sweden's number one poodles - Europe:

"Da-la-la-da Da-la-la-da-da Da-la-la-daa-da It's the final countdown... to Sweden's finest son's return to the London stage. Rock!"

Here's a lesson for PR professionals. As a result of Adobe's acquisition of Macromedia the PR departement has produced a FAQ, completely soaked with words devoid of any real meaning. That becomes painfully obvious when Daring Fireball translates PR speak to plain English. Example:

Q:Do you anticipate a reduction in force as a result of this transaction?

A: When two successful growing companies join together, the result is a combined organization that creates new and exciting opportunities. The combination will lead to powerful new areas of innovation, new products and solutions, and an acceleration of our respective growth agendas. At the same time, there will be some duplication of employee functions between the two companies, and upon the close of the transaction, we anticipate some level of reduction in force. While we anticipate the integration team will identify opportunities for cost savings, the primary motivation for this acquisition is to continue to expand and grow our businesses into new markets.

Translation: Yes.

In its latest edition, Swedish publication Vecko-Revyn has a competition where three lucky winners will get an injection of Restylane, a gel that is used in lip sculpting. This highly controversial competition did not sit well with readers, in part due to the magazine's leading standing with young girls. And after being critized in some of the largest dailies, Vecko-Revyn's chief editor Charlotta Gustafsson today wrote an article in Expressen where she said the competition was a mistake, but that they will still go through with it. She claims that the majority of their readers are over 20 and mature enough to make their own choices about different beauty treatments.

"Detta eftersom vi riktar oss till kvinnor mellan 20 och 25 år.
Enligt Orvesto (en Sifoundersökning som mäter samtliga tidningar i Sverige), så är 67 % av VR:s läsare över 20 år. Snittåldern på våra läsare är 28,4 år."

But a journalist at Östgöta Correspondenten had this argument with Gustafsson in December 2004 and bothered to investigate her claims. According to Linn Rittmalm-Glimne, the Orvesto survey only asks respondents aged between 15 and 79 (see yourself here). This means that no girls (or boys) under the age of 15 are asked if they read Vecko-Revyn. If 33% of all readers are between 15 and 19, and 67% between 20 and 79, there's a pretty good chance that a significant number of very young readers are missing from the survey. How convenient. Especially since Sifo had told Rittmalm-Glimne that the response rate in the age group 15-19 is very low, or 52%, so the results may not be very reliable.

Here is a graph of Vecko-Revyn's reach in different age groups (thousands of readers).



The TV news show Rapport had asked a number of retailers what age group buys Vecko-Revyn, and the response was "12 to 18". This might not have any statistical relevance but adds to the suspicion that their readers are younger than they claim.

Dagens Nyheter wrote an article in 2000 (Eva Härnbäck, 2000-01-09, registration required) about this subject and citing a few different surveys (Mediebarometern, Nordicom-Sverige 1998 och 1999. Barnmediaindex 1997, Egmont) DN writes:

"35 procent av alla unga svenska kvinnor i åldrarna 15-24 läser Veckorevyn. Målgruppen, säger Veckorevyns redaktion, är 18-25-åriga tjejer. Men betydligt yngre flickor, 13-15 år, läser i ännu högre grad Vecko-Revyn: uppemot 40 procent."

Translated this means that Vecko-Revyn at that time reached 40% of all girls between 13 and 15 years of age, an age group only partly surveyed by Sifo.

Worth noting is that this is the same magazine that only a few years ago stopped promoting the Swedish leg of the Miss World pageant - Fröken Sverige. Then chief editor Emma Hamberg said that competing in looks sucks: "Att tävla i hur man ser ut och vinna en resa om man är tillräckligt snygg anser Hamberg vara för ”jävligt”. Veckorevyn handlar också om skönhet men är inte en tävling i vem som är snyggast." (see pdf page 27).

More and more companies are listing their RSS feeds with the Nooked directory and I noticed today that my firm is no longer the only law firm with an RSS feed. There are now four in total, us being the only global one so far.

Via bisonblog I find an interesting article by Nicholas Ind about employee branding. The article is published on PR agency Springtime's webpage and it touches upon a subject that is highly relevant in the professional services industry. It may be a cliché but nevertheless, our employees are our most important asset and probably the single most important vehicle for promoting our brand values.

I liked the simple example about how Nike used job applications to convey their brand values.

Nike responds to job applications with a thank you and this very brand driven message: ‘Use your imagination. If you are sure about what you want to do, you’re halfway there. There are no limits. Everyone at Nike has a dream.

Apparently most companies are either neglecting the issue or handling it poorly. Ind writes:

Research among Swedish companies by TEMO (2002) found that 31% of employees did not believe in their employers’ vision and values; a Gallup study of US workers (2003) found that 70% were either not engaged or were actively disengaged at work [...]

There's been a lot of different opinions about when the real breakthrough of blogs will occur in Sweden. I claimed it happened in November last year because of a significant increase in the number of blog articles in traditional media that took place that month. The last week however, blogs seem to be everywhere in Swedish media, culminating today with two events, one being that Internetworld named Sweden's 50 most popular blogs (see previous post). This has been reported today in most Swedish media via news agency TT Spektra.

The second event is a quote from EU Commissioner Margot Wallström's blog which the news agency TT has picked up. The blog post is about the EU constitution. Among other things Wallström says: "Now we all look at France with hopes and fear." The fact that TT picks up blog posts from a leading politician without any further explanation to what a blog is, and it then finds its way to, currently 25 Swedish papers, is nothing short of a landmark. I don't think we need to wait for a blogger to bring down a journalist or a politician. Blogs are already established.

I must be Sweden's worst PR man, having 150 subscribers to my blog feeds in Bloglines alone, I only managed to muster 16 votes in Internetworld's survey for Sweden's best blog. And that included one vote from myself - how pathetic. At least I'm better than the entire PR firm JKL (right Billy ;-)

Liberal debater Johan Norberg won comfortably with more than 10% av all the 2029 votes. Here's the top 50 list (212 blogs got votes) and my blog is at #29.

1. Johannorberg.net (220 votes)
2. Copyriot (184)
3. I hjärtat rebell (142)
4. PiraZine (123)
5. Manolo (86)
6. 456 Berea Street (85)
7. Annica Tiger (63)
8. The Broken Face (57)
9. Annas blog feat Mel E (47)
9. The Jet Set Junta (47)
9. Veckans Streetartfunderingar (47)

12. Beneath a steel sky (46)
13. Mymarkup (39)
14. Karin’s style blog (36)
14. Stambord – The Stockholm Spectator blog (36)
16. Blind Höna (33)
17. Blog.attac.se (31)
18. Internetbrus (28)
19. Bajs.se (26)
20. Biblioteksrelaterat (26)

21. Subjektiv (23)
22. Tesugen (21)
23. How to learn Swedish in 1000 difficult lessons (20)
24. AdLand (19)
25. Hegdehog in a storm (18)
25. Issambre (18)
25. Margot Wallström (18)
25. Researcher.se (18)
29. Media Culpa (16)
29. Torstensson (16)

31. Mine (15)
31. Yukio (15)
33. Dagens Agnes (14)
33. Henrik Alexandersson (14)
33. Idas blogg (14)
33. Steffanie Muller: Nästa Bandhagen (14)
37. Gärningsmannaprofilen (13)
38. Entrepenörsbloggen (12)
38. Frihetspropaganda (12)
38. Stationsvakt (12)

41. Det progressiva USA (11)
41. No illusions - Chadies NU-blogg (11)
43. Opposition (10)
44. P-blog (9)
45. Hakank blogg (8)
45. Kommenterat (8)
47. Deeva (7)
47. JKL Blog (7)
47. Svensson Svensson (7)
50. Superblog!! (6)

B.L. Ochman has a fun check list for how to know when you're obsessed with blogging:

- You check your blog before you brush your teeth in the morning and before you shut out the lights at night.
- You check Technorati and PubSub at least 20 times a day to see how many posts are linking to your name.
- You own a t-shirt with a slogan about blogging.
- You scan newspapers for stories about blogging before you read the front page news.
- You are blogging while you eat your meals.
- You've turned down social plans so you can blog.

The new Pope Benedict XVI has already got his domain kidnapped by a Belgian and a blogger in Florida. BenedictusXVI.com and BenedictXVI.com are both taken. As is thepope.com, hisholiness.com, popebenedictxvi.com and josephratzinger.com. Seems like a pop(e)ular guy.

Technorati tag: pope

How kind of Dick Erixon to label me a part of the leftist establishment. I’ve always wanted to be part of an establishment. And the left - that's really something. He writes, about the Observer report:

”I rapporten framkommer också kritik mot bloggarna, talande nog mest från dem som tillhör etablissemangen på vänsterkanten.”

Well, Erixon misunderstands me entirely and I think we can agree on many things in the report. The report that I’m quoted in says:

För politikerna kan bloggarna bli märkbara. De kommer att granskas i större utsträckning än tidigare. ”Partiledarna kommer att nagelfaras som aldrig förr av sina meningsmotståndare. Meningsmotståndare som inte bryr sig om journalistiska dygder som saklighet, källkritik och opartiskhet”, sager Hans Kullin…

This is not criticism against blogs per se. It was a comment about what politicians probably will have to face in the next election campaign, namely a variety of bloggers ranging from the serious, professional opinion leaders with well-documented texts, references and so on, to the fanatic lunatic fringe on both ends of the political spectrum who stop at nothing to get their opinion out. There are pros and cons with blogs, but the positive effects outnumber the negative many many times.

But I am not as positive as Erixon that I dare say that only the serious ones will have an audience. If Ny Demokrati managed to get into the Swedish Parliament, I’m sure enough moonbats will be online to stir up a debate also on the not-so-nice blogs.

Erixon lists a number of positive effects blogs will have on the election campaign and I agree on all of them.

Media monitoring company Observer have put together a report about the possible role of blogs in the next Swedish election. I'm quoted in the report (pdf).

Staying anonymous in the blogosphere seems to be a harder task than what some might have expected. The blogger who writes under the nom de plume "Alicio Hernandez" got outed (or did he?) a few weeks back after months and months of speculation. Today, the second pseudonymous blogger, "Norton Tierra" of Stockholm Spectator has decided to uncloak himself after what has probably been an immense pressure. One can only recommend anyone that intends to become an integral part of the blogosphere and still remain anonymous to take into consideration what would happen if their true identity was exposed, and if that risk is worth taking. That said, even though I prefer to know who I am debating with, seems like a more fair game, I don't approve of people trying to expose anonymous bloggers.

Sweden's no 1 daily Dagens Nyheter today has a long article about blogs and their role in the next Swedish election and I'm interviewed (second time my blog appears in DN this week). The article can be found here.

[Edit: bad grammar]

Annica Tiger is the queen of blogs. ICA-Kuriren has the full story. More here.

Via Poynter Online I notice that Google have launched a beta version of a service where users can upload videos of any size and Google will host it for free. Google Video Upload Program allows you to charge whatever you want for users to download your videos.

Poynter writes:
"Another angle to consider is the effect this will have on news. If someone captures an incredible event with a camcorder, how many would be inclined to give it to a local news channel for free when they have a free micropayment system to sell it to a worldwide audience?"

Could mean a lot for the development of citizen journalism.

I participated in Global PR Blog Week 1.0 last year and now it's time for the sequel.

WHAT
The Global PR Blog Week 2.0 is an online conference on how new media technologies are changing the practice of Public Relations and corporate communications. We’re talking weblogs and participatory journalism, wikis, podcasting, and RSS - but the list of topics is open.

WHEN
Sometime between May and October 2005, most likely the week starting June 13.

WHERE
On the Web. The conference planning is hosted by the NewPR Wiki, and the conference will take place at www.globalprblogweek.com.

WHO
People interested in the subject of the conference. You don’t have to be a blogger in order to participate.

1. You can be an organizer. We need a small, result-oriented, consensus-driven :) group of people that will take care of all the aspects of the conference: hosting, web design, press release writing, editing, communicating with participants, etc. All organizers are volunteers, and they will receive credit for their contribution.

2. You can be a participant, if you are interested in posting an original, consistent article, or an audio interview/debate (podcast) on the conference’s weblog.

The number of people blogging on PR-related issues has grown since July 2004, from about 30 to more than 180. We’ll have to find a way to:

* have great quality content
* accommodate as many participants as possible
* encourage new voices to join the conversation
* organize the content in a way that makes sense for readers.

Strongly encouraged:

* original content. No republishing or refactoring of old articles.
* fresh content. Not yet another “blogging is good for business” type of article.
* research. Quantitative research, case studies, best practices.
* collaboration. Articles written by two or more authors.
* group discussions. Podcasts featuring more than one interviewee. Round tables. Debates.
* non-commercial, non-partisan approach. Don’t pimp your company, services, or expertize; put everything in a larger context.

HOW
There are many decisions to be made: what topics should be excluded, if the numbers of postings/participant should be limited, how to select postings/authors, who will make the selection and on what criteria, and so on.

1) If you want to participate in the decision making process, subscribe to the discussion list available at http://finance.groups.yahoo.com/group/prblogweek2/ (send an e-mail to prblogweek2-subscribe@yahoogroups.com - your subscription will be approved in the next 12 hours).

Please note that, for transparency purposes, this is a PUBLIC list, so all messages and archives are public. No other data (like e-mail addresses) are public.

2) If you DON’T want to participate in the decision process, but you WANT to participate to the event, then please send an e-mail to Constantin Basturea (cbasturea at gmail.com) or Elizabeth Albrycht (ealb at ampcomm.com) with the title of the article/ posting/ podcast you want to contribute, and we’ll add it to a special page on the NewPR Wiki. Later, you might have to send a half-page summary of your contribution.

The weblog’s content will be licensed under a Creative Commons license (its type will be determined later).

GET UPDATES
If you want to get updates about the event, you can:

* watch this page on the NewPR Wiki:
http://www.thenewpr.com/wiki/pmwiki.php/PRBlogWeek2/HomePage
* subscribe to the RSS feed of the discussion groups:
http://rss.groups.yahoo.com/group/prblogweek2/rss
* read the messages on the discussion list:
http://finance.groups.yahoo.com/group/prblogweek2/
* subscribe to Global PR Blog Week’s RSS feed:
http://feeds.feedburner.com/globalprblogweek

SPREAD THE WORD
Feel free to post this announcement on your weblog, or to e-mail it to someone who might be interested in participating.

Centrum mot rasism (Center Against Racism) urge consumers to boycott ice cream manufacturer GB Glace because their advertising is racist. CMR mean that the ads for Nogger Black are "tasteless with a touch of racism" because the licorice, the graffiti like type face and the name Nogger all give associations to the word "nigger".

"I GB-reklamen omformar ett hjärta texten: Nogger + Lakrits = sant. Bredvid står det Nogger Black i graffititypsnitt. Genom reklamkampanjen läggs symboler som anspelar på svarthet ihop, förpackas och säljs: den svarta bakgrundsfärgen; namnet nogger och så den svarta lakritsen.

Varför finns det ett sådant behov av att framkalla dessa associationer? Är det bara en slump att dessa symboler implicit har "negern" som källa och mål för sina tankeanknytningar?"

CMR manage to forget that Nogger comes from "nougat" and that the brand name has been around for years. Now CMR have reported GB Glace to DO, the Ombudsman against ethnic discrimination, which is a great move. I guess that DO has absolutely nothing else to do and we need to see those tax kronor work a little harder. Besides, this whole story puts a spotlight on potential hidden messages in the brand names of ice creams. Who would have thought that GB Glace secretely are manipulating our brains via ice creams? See these ice creams as an example:

> 88:an - Obviously they are promoting a promiscuous lifestyle which goes against all moral values of [pick your religion of choice]. The number 88 is used in sexual parlance to describe oral sex performed twice (ate twice).
> King Cone - The king of all ice creams and feminist target no 1, where is Queen Cone? And don't you dare make it smaller than the King.
> Solero - A pink ice cream named after a town in Italy. A clear case of discrimination against Italians since it cements a view that Italians are lazy, spend most of the day at the beach and in general being girlie men dressed in pink.
> Sandwich - Both sexist and racist at once. Consists of two brown biscuits surrounding a piece of vanilla ice cream. As you all know, biscuit in Swedish is "kex", also a slang term for girl, so the ice cream symbolises a threesome with two black women and a white male.

Let's all help fight the important ice cream driven discrimination in society and for a moment forget about less important cases like immigrants being denied apartments or this open minded guy. [I hope you get that I'm joking.]

Skype Journal has a detailed instruction on how to record conversations over Skype and turn them into podcasts.

"For the last few days I've been recording podcasts using Skype. As the call ends with a couple of clicks it is converted to mp3 and uploaded to a blog."

Sounds easy, right?

I think I've finally managed to put up my Audioscrobbler feed at the bottom of the right column of this page. What it means? That you can see the latest tunes I've played on my computer (at home), thanks to a feature called RSS Digest.

Thanks to Jim for the tip.

PR 101: Timing is crucial in PR. Norwegian journalist Åsne Seierstad had planned a PR tour in the US to launch her new Bagdad book "A Hundred and One Days". The highlights of the two week long press trip were two interviews with leading tv channels CNN and CNBS, but when she got there, the Pope died and both channels bumped her out of the show to make room for other stories. Partly, as a result, only 20 people showed up at her book signing in Park Avenue, in the middle of Manhattan.

Feminist debater and journalist Maria-Pia Boëthius is planning an independent and anti-patriarchal weekly publication called Basta, signalling that "it's enough". According to Journalisten the project will start out as a blog of some sort to develop into a "dead tree" publication over time.

Don't miss Per Andersson in today's Expressen about the blogosphere. Über-blogger Erik Stattin is interviewed.

A collection of Swedish podcasts can be found at Podcasting.se.

You can learn a great deal from just analyzing data. This new Trend Tool from BlogPulse that I wrote about earlier this week is really fun. For example, did you know that shopping is discussed much more frequently in the blogosphere on Saturdays and Sundays than the rest of the week?



So what can you do with this information? Well, the fact that people shop more on weekends is probably not news. But say that you complement your current marketing strategy with an online campaign targeted to bloggers and run it on weekends when people are in a shopping mood. You can advertise via Google AdWords and pause your campaign from Monday to Thursday to reactivate it again on Friday. That way there is a higher chance that your ads deliver leads than during the rest of the week. Maybe, I don't know if it works. Main point is that by running a simple search you can find different patterns in consumer behaviour.

If we add another parameter, a search for the word "sell" the graph is close to inverted. Bloggers discuss selling less on weekends than the rest of the week. Why is that? Maybe we buy stuff on Saturday, get disappointed and want to sell it on Monday (kidding).

If you are doing business and haven't heard about customization by now, maybe you should look for another career or alternatively join the The World Congress on Mass Customization and Personalization in Hong Kong this fall. Today's consumers demand the ability to tailor products and services after their individual needs and preferences. They customize and personalize everything, from software (with different plug-ins and skins), to cell phone covers and web browsers. Media consumers are getting more and more used to customize their news consumption, so if you are a media company and assume or demand that all readers use the same tools and desire the same information you aren't paying attention.

Here's an example of a media web site that tells me what to use and lets me know that my choice of browser is wrong. This message greeted me at the website of female weekly Vecko-Revyn. The text reads as follows:

Too bad!
You don't have the right version of browser. Click on the logos below to download a new version or click here if you still want to view Vecko-Revyn's website. We recommend Internet Explorer 5.5.



I beg to differ. Only I decide if I have the right browser or not and you'd better have a pretty darn important website if I should choose to upgrade or switch browser just to visit you. If I was a webmaster I would try to make my website accessible for as many types of browsers as possible. Heard of Firefox maybe?

Footnote: I use Netscape from home.

I've been using Audioscrobbler for a while, and it's really a neat application. It tracks all songs you play on your computer via a plug in to Winamp or iTunes for example. It then takes that information and compile top lists for most played songs and artists the last week and in total. Had there been an application like this when I was younger I don't think I would have ever left the room (don't tell anyone but I compiled lists like this by hand way way back).

Sharing listening habits is not uncommon, celebrities do it on iTunes for example. Blogger Roxanne has started a meme where she and other bloggers share the first ten songs to appear in their mp3 player every Friday. Rox Populi's Friday Random Ten can be found here. And by reading Mark Comerford's blog I know that he likes David Sylvian which automatically makes him an intelligent person...

Anyway, here is my main page at Audioscrobbler and you can subsribe to information via my RSS feed. Let the ranting begin.

I had an enjoyable lunch today with fellow blogger Henrik Torstensson. He brought up a subject that we both had experienced, the fact that both our blogs had gotten a significant amount of traffic from Google Images. We concluded that the amount of traffic signalled that there is an opportunity in search engine optimization of the images of your webpage, call it "image doping" of your website if you will. That is, if the type of traffic it generates is desirable to you, and not just eat up your bandwidth.

Looking around the net I couldn't find a whole lot of info about image optimization, but some tips for getting a higher rank on Google Images are:

> Use the alt attribute
> Name the image with the desired keywords: "nissan-maxima.gif" if you are promoting a Nissan Maxima car.
> "putting each image in a specifically optimized html page" [not sure what that means, to be honest]
> using a picture gallery and a thumbnails systems
> consider the size of your image, bigger seems to get higher rankings
> when naming image files, don't use underscore, use "-" instead of "_"

To me, this seems to be unexplored territory and savvy webmasters and bloggers could use this opportunity to increase traffic. Further reading here, here, here and here.

More Swedish newspapers are adding RSS feeds to their online editions. Linköpings Tidning announced a new feed yesterday at http://www.linkopingstidning.se/rssfeed. An even more innovative approach comes from another local daily, namely Nerikes Allehanda. They have introduced an application that lets you choose what news you want and then create your own news feed. For example, if I am only interested in soccer and news from the city of Karlskoga I can just click those boxes and the application creates a feed which combines the two sub feeds (http://na.se/rss/rss.asp?a=7&s=2). Or I could subscribe to several feeds in my news reader.

Very nice work and intelligent in many ways, not just because it lets readers decide on what news are important to them. It is also a change of attitude, a willingness to acknowledge that the gatekeeper role where media pick and choose what news you should consume, take it or leave it, that role is not relevant anymore. Media consumers today have a wide range of choices when it comes to searching, selecting and consuming information. The news business is becoming more of a conversation than a lecture, to use the words of journalism professor Jay Rosen. The shift in the balance of power from media producers to media consumers means that content providers who stay in the "lecture model" may get abandoned by readers who want to "roll their own" media. If media consumers require a smorgasbord of news, you can't serve just one dish.

Also see my extensive list of some 220 Nordic media RSS feeds here.

BlogPulse's Trend Search is a nice feature I haven't seen before, where you can track different search terms in the blogosphere. Take a look at this graph covering the blog posts mentioning Coke and Pepsi the last two months. It shows that Coke is discussed more frequently than its rival. The two graphs are following each other very closely, which makes me suspect that the difference between the two is due to the fact that Coke is not only carbonated water but also a drug.



Here's another example. The Swedish blogosphere seems to be discussing feminists ("feminister") more often than social democrats ("socialdemokrater") and liberals ("liberaler"), at least during International Women's Day.



Also see BlogPulse's new Conversation Tracker.

Almost a third, or 29%, of all owners of mp3-players in the US have listened to a podcast at least once reports Pew Internet & American Life Project in a new survey. That is a surprisingly high number, especially since podcasting hasn't been around for that many months.