Two Swedish Eyes on Media and Public Relations
From NY Times (free reg. required): CBS News is turning its eye on itself.
“As part of an ambitious attempt to revive CBSNews.com with a broad array of free video news produced just for its Web site, CBS said yesterday that it would also introduce a Web log to comment on CBS newscasts, whether broadcast or online.”
“[…] the Web log, to be called Public Eye, will assemble questions from viewers and criticism from various sources, and immediately bring in reactions from the CBS newsroom.”
Here are a few quick links to recent blog related research. A conclusion can be that corporate blogs are good for your brand, but many consumers don’t “get blogs”, in that they don’t understand how they work and much of their usefulness is lost.
Catalyst Group has a new study (pdf) about blogs and usability. It is interesting reading and not all thumbs up for the blogosphere.
Market Sentinel and Weboptimiser have published a white paper (pdf) about the impact of RSS, search and blogging for brands. [Via Marketing Studies.]
“87% of the population use search engines as their primary means of finding sites. Search results are increasingly impacted by commentary from message boards and blogs.”
Backbone Media has published a report (pdf) that gives valueable insights into the world of corporate blogging. Some conclusions are:
“Over 83% of bloggers saw a traffic increase, while for 54% of respondents the blog represented less than 35% of their traffic. For 5% of bloggers their blog represented 100% of traffic. Journalists contacted 59% of survey respondents. Less than half of bloggers received a published article from the contact. 18% of bloggers have experienced negative PR.” [Via Media Orchard.]
Spray advertises image search by putting the spotlight on an anonymized girl’s panties. The animation is supposed to show a spotlight that lights up her entire body, but the animation gets stuck half-way through (on my computer). If you click on the ad you are sent to a page with Paris Hilton photos (!).
From Expressen on July 7 (a new Spray animation is currently on that page).
Swedish pin-up chic Natacha about her post-model career:
“I framtiden vill jag gärna jobba med att retuschera och bearbeta bilder.”
(In the future, I would like to work with retouching and adapting photos.)
Citizen reporters helped traditional media in reporting from the London bombings. Camera phones, photo sharing sites and blogs enable people on the scene to share their experiences immedeately to media consumers thirsting for information, especially valuable on an event like this where traditional media had restricted access to the locations and could take very few pictures of their own.
Another way of describing the event is the “7 July 2005 London bombings” page at Wikipedia, already a massive resource for information about what happened and how things progress. It is further evidence to the growth of open source, collaborative ways of collecting and distributing information, as an addition to traditional sources of information, such as media and governmental/official sources. Flickr, Wikipedia and Technorati are already up there with BBC and for example the offical London site as places we turn to to become informed.
Technorati Tags: London 7/7, London Bombing