Goodies from World Editors Forum in Seoul
The editorsweblog.org blog is currently transformed into "The Editors BlogConf in Seoul" with reports and discussions around the 12th World Editors Forum. If you haven't checked it out yet, you should. This is a sneak preview to the future of newspapers. Some current highlights from the blog:
Impressions of the digital media round table
• The mobile phone is the most frequently used content provider in Norway. Average 5 hrs of use a day - and the typical session is between three and five minutes.
• Newspaper will need to create interactive mobile editions of their newspapers - Using VG's example - this is an extension of the newsgathering operation. not a separate business in an off-site locale.
Newspaper Circulation and Advertising Up Worldwide
The circulation of newspapers in the world increased strongly last year,
and, at the same time, newspaper advertising revenues made significant
gains. A survey said that global newspaper sales were up 2.1 percent over the
year. Unlike previous years, growth was not only driven by gains in
developing markets, but increases in sales in many mature markets.
RSS is a great way to attract permanent subscribers
RSS is the necessary tool to aggregate all of a paper’s content into a searchable and topic specific engine that creates a bond with the reader, helping to make trail subscribers permanent, encouraging them to continue coming back to the same paper’s site. RSS changes the dynamic of online news because instead of the reader going to a newspaper’s site or an online aggregator like Google, the newspaper goes to the reader. Skrenta eased some financial concerns that editors have about using RSS feeds by showing that RSS feeds drive traffic back to a website, thus satisfying advertisers.
Google News - Biased?
What values, biases and editorial judgments are reflected in the inclusion of [Google News'] 4,500+ sites, and exclusion of others? We don't know because Google won't name the sources.
Impressions of the digital media round table
• The mobile phone is the most frequently used content provider in Norway. Average 5 hrs of use a day - and the typical session is between three and five minutes.
• Newspaper will need to create interactive mobile editions of their newspapers - Using VG's example - this is an extension of the newsgathering operation. not a separate business in an off-site locale.
Newspaper Circulation and Advertising Up Worldwide
The circulation of newspapers in the world increased strongly last year,
and, at the same time, newspaper advertising revenues made significant
gains. A survey said that global newspaper sales were up 2.1 percent over the
year. Unlike previous years, growth was not only driven by gains in
developing markets, but increases in sales in many mature markets.
RSS is a great way to attract permanent subscribers
RSS is the necessary tool to aggregate all of a paper’s content into a searchable and topic specific engine that creates a bond with the reader, helping to make trail subscribers permanent, encouraging them to continue coming back to the same paper’s site. RSS changes the dynamic of online news because instead of the reader going to a newspaper’s site or an online aggregator like Google, the newspaper goes to the reader. Skrenta eased some financial concerns that editors have about using RSS feeds by showing that RSS feeds drive traffic back to a website, thus satisfying advertisers.
Google News - Biased?
What values, biases and editorial judgments are reflected in the inclusion of [Google News'] 4,500+ sites, and exclusion of others? We don't know because Google won't name the sources.
