Free dailies increase circulation
Free papers in metropolitan areas increase their circulation at the expense of their paid colleagues. Stockholm City increased circulation 32% to 531,000 readers last fall compared to the same period in 2003 and at this pace will be larger than Göteborgs-Posten in the next survey. Metro Stockholm gained 8% to 681,000.
Traditional (paid) dailies like Dagens Nyheter and Svenska Dagbladet drop in circulation, DN down 2% to 897,000 and SvD down 2% to 468,000. Malmö-based Sydsvenskan drops 1% to 198,000 while Gotheburg’s Göteborgs-Posten increases 3% to 577,000 readers.
The tabloid Expressen is closing in on rival Aftonbladet. Expressen is up 2% to 1,207,000 readers while Aftonbladet is more or less stable at 1,425,000 readers.
All according to Orvesto research published in Dagens Media.
Traditional (paid) dailies like Dagens Nyheter and Svenska Dagbladet drop in circulation, DN down 2% to 897,000 and SvD down 2% to 468,000. Malmö-based Sydsvenskan drops 1% to 198,000 while Gotheburg’s Göteborgs-Posten increases 3% to 577,000 readers.
The tabloid Expressen is closing in on rival Aftonbladet. Expressen is up 2% to 1,207,000 readers while Aftonbladet is more or less stable at 1,425,000 readers.
All according to Orvesto research published in Dagens Media.
