[Press] Room for improvement
Neville Hobson has found an interesting report from Nielsen Norman Group about how to design a website in order to serve journalists best. Executive summary here.
One journalist described what he'd do when he could not find a press contact, or any of the facts he needed for his story:
"Better not to write it than to get it wrong. I might avoid the subject altogether."
The top-five reasons journalists gave for visiting a company's website:
* Find a PR contact (name and telephone number)
* Check basic facts about the company (spelling of an executive's name, his/her age, headquarters location, etc.)
* Discover the company's own spin on events
* Check financial information
* Download images to use as illustrations in stories
One journalist described what he'd do when he could not find a press contact, or any of the facts he needed for his story:
"Better not to write it than to get it wrong. I might avoid the subject altogether."
The top-five reasons journalists gave for visiting a company's website:
* Find a PR contact (name and telephone number)
* Check basic facts about the company (spelling of an executive's name, his/her age, headquarters location, etc.)
* Discover the company's own spin on events
* Check financial information
* Download images to use as illustrations in stories
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